July 15, 2013
In its endeavor to build an all-encompassing Smart Devices ecosystem in India, Karbonn which is India’s leading mobile brand has joined hands with South Asia’s leading digital entertainment company, Hungama.com, to offer the next generation ‘Hungama Music App’ on Karbonn ‘Smart’ devices. The introduction of the unique entertainment app on the Karbonn ‘Smart’ eco-sphere is an effort by Karbonn to provide a gamut of technologies & services to its consumers, and to propel the tenet of ‘Massifying Technology’ in the country.
As per the tie-up, Karbonn will offer the Hungama app pre-bundled with its range of Karbonn Smart devices which will bring an entire gamut of music, videos, and live radio entertainment to the Karbonn ‘Smart’ device owners anytime, anywhere. Offering the best in entertainment at their fingertips, the application will allow the users access to the largest digital directory of International, Bollywood, Regional (Telegu, Bhojpuri, Tamil, Malayalam and others) and South Asian music & videos entertainment, and will offer unlimited content free upto 30 days on Karbonn Smart devices.
An app to change the way users listen to and experience music and videos on their Karbonn devices, the game changing Hungama app will also bring the first of its kind Loyalty feature which rewards them for every action on the app. Be it listening to music or watching videos, playing or sharing content, or even inviting friends and creating playlists; every action has redeemable points attached to them, which they can redeem for digital and real merchandise. Also as a first of its kind feature, Karbonn Smart users will be able to use the ‘Mood Discovery’ feature which plays music matching to their current mood. Allowing users to discover music based on their mood preferences, the feature sifts through music based on Mood, Tempo, Category, Genre or Era; and lets them experience music in a never discovered before format.
Shashin Devsare, Executive Director, Karbonn said “Our brand association represents our growing attention towards bringing innovative entertainment vistas to the consumers, through the innovative mobile eco-sphere of ‘Karbonn Smart’. By amalgamating best-in-class hardware and software across the industry, we seek to accentuate the smartphone experience of our consumers and provide them vistas through which they can efficiently utilize their Karbonn Smart device capabilities. Our association with Hungama.com is also a stepping stone in the said parlance, and is an effort towards bringing the very best in music entertainment to our consumers, whom we seek to provide superior avenues to enhance their smartphone experience.”
“Hungama.com, being well known as the largest provider of entertainment in the country, through the dedicated app will provide the best of International, Bollywood, Regional and South Asian music & videos to our consumers, whom we seek to provide with an equally superior listening experience enabled by the superior hardware of the Karbonn ‘Smart’ device”, he further added.
To push greater consumption of music entertainment content across the consumer base, the collaboration also offers to the consumers an option to stream and download free content from the Hungama app for upto 30 days.
Commenting on this, Siddhartha Roy, COO, Consumer Business & Allied Services, Hungama Digital Media Entertainment Pvt. Ltd. said,“With 900 million users, the mobile device has become the single largest source for digital entertainment consumption. The Hungama Music App received rave reviews and topped the charts across storefronts within a week of its launch. Our association with Karbonn provides music enthusiasts an opportunity to pick the best entertainment content at their own convenience and also gives an access to Hungama.com’s exhaustive catalogue of music tracks and videos of over two million songs across genres. We are looking at reaching out to our consumers across all digital touch points and elevate their entertainment experience across platforms.”
With the addition of the Hungama Music App in its suite of innovative products collaborations & technical tie-ups, Karbonn seeks to enhance its repertoire of ‘smart’ services in its Karbonn ‘Smart’ eco-sphere which will seek to enhance user experience on smart devices over time.