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Using publisher scorecard to increase AdSense revenue

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We know that you search for benchmarking data on how your site is performing with respect to the locales of other AdSense publishers.  The publisher scorecard, a benchmarking feature in your AdSense account that you should use to the fullest.

The scorecard can be found on the Home tab of your account and provides you with a summary of how well your ad settings, webpages and content are performing relative to other AdSense publishers. It’s organized into different categories, such as revenue optimization and site health, with each category scored on a scale of one to five blue dots indicating your performance.

You can further understand your performance and the steps you can take to improve it by following the suggestions and improvement tips in each category. Items that you should fix will be flagged by a red or yellow exclamation mark and once fixed, may help to increase your traffic and/or revenue. You’ll also be able to see updates to your score as you make improvements. In case you’re wondering if Google will take any action on low scores, the answer is no – this in an informational tool only to give you greater insights into how your site is performing.

We hope you find the scorecard a valuable tool in maximizing user experience on your site and further growing your online business. Please share your feedback after using this tool.

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