Star Network and MSN recently collaborated to introduce a new offering for television fans online – WHAT’S ON STAR (http://entertainment.in.msn.com/whatsonstar/). The offering gives netizens access into exclusive content, picture, videos, previews on Star Plus, Life Ok, and Star Sports through msn.com, one of the top news and entertainment sites globally.
Star Plus, India’s leading Hindi General Entertainment Channel was the first to be introduced on ‘WHAT’S ON STAR’, hosted on the MSN platform, to be soon followed by Star Sports and Life OK. In a span of just three months, the offerings have witnessed a roaring 3.9 million views while the videos have been watched over 7 Lakh times. Amongst the popular downloads for Star Plus were Mahabharat, Junior Master Chef and Saraswatichandra. For Life Ok, Devon Ke Dev Mahadev took the lead with 5 out of 10 most views.
Talking about the association, Nikhil Madhok, Sr. VP, Marketing, STAR Plus said, “Our partnership with MSN has worked towards satiating the need of audiences to access Star Plus’s popular content at their own convenience. For viewers, who want to engage more deeply with the content, there is also some behind-the-scenes footage not seen on TV. This further strengthens their engagement with our shows and creates a virtual loop. The large fan following of the channel is pretty evident from the enthusiasm with which people have been viewing the content”.
“Our partnership with the Star Network brings a holistic experience for digitally connected consumers who want to watch their favourite TV programs at home, at work or on the move. Viewing of content online provides freedom and engages consumers consistently across devices and destinations on their terms. On the MSN platform, the Star Network content provides original video and high-performance solutions through a consistent strategy for connected platforms”, said Mr. Sanjay Trehan, Head – MSN, Microsoft Corporation India Pvt. Ltd.