Yes, you read it right. If sources at Unlockar Apps Private Limited (Unlockar) are to be believed, the above statement would be just one of the numerous services you could start availing in the coming few days, doing nothing more than just unlocking your phone. Unlockar, a start-up working on amalgamating marketing and technology domains, is coming up with their maiden app for android based phones featuring a concept named as the uScreen. uScreen would be a media rich and intelligent lock screen which would display user preferred content including trends, quotes, news, scores, weather updates, health and fashion tips, among others on the lock screen of its user’s phones.
But how does that let you avail a free service? There is more, every time a user unlocks his phone by swiping on the uScreen, Unlockar rewards its users with either real money or uCoins (Unlockar credits) which the user can later cash in at the shopping portal (uShop) on its website. Unlockar lets the user avail location based deals and discounts, buy products, bid real time at ongoing auctions or donate to their preferred charity – All this using the money and credits earned by them just for unlocking their phones.
The dynamic and content rich lock screen is being positioned as an alternative to the rather static and monotonous default lock screens on android phones. In the process, Unlockar is offering to reward its users for doing something they always do – use their phones, and an avenue for them to spend their earnings in the real world buying products and services they already use.
According to Pulkit Ahuja, Director, Technology and Operations at Unlockar, “Unlockar represents the next step in the evolution of e-commerce scenario in the country – Users have been paying real money upfront at various websites to buy deals which enable them to avail discounted or free products and services in and around their locality. The idea behind Unlockar brings along a paradigm shift in this scenario. The user will no longer have to pay a brokerage fee out of his pocket for connecting him to merchants willing to offer their products and services at a discount. It is about creating an entire ecosystem, which starts from an action as simple as a swipe to unlock the phone and somewhere along the process rewards its users by providing complimentary products and services which they value. Such an ecosystem can be self-sustaining only if it offers a proposition where all the stakeholders have something to gain, and we at Unlockar have been striving to develop the same.”
“Apart from uCoins, Unlockar is also rewarding its users with real money as and when they view relevant ads on their lock screen – an on demand feature providing users with an opportunity to earn a bit more without doing anything extra. We aim to cater to the speed of today’s youth, so there’s no waiting around to accumulate huge credits before you redeem it. We have collaborated with BookMyShow, Mobikwik and PayTM, our reward partners, to give our customers the experience of real money, starting from the cash-out amount as low as Rs. 100 per transaction.” said Piyush Paul, Director, Marketing at Unlockar.