iVOOMi, the Chinese electronic company that launched a couple of smartphones in India has announced its strategic alliance with Flipkart. The aim is to capitalise on latter’s Market Intelligence support, in order to extensively penetrate into Tier – 2,3 & 4 cities in India.
Considering the competitive market scenario, the brand has made this compelling move to facilitate its R&D in Hong Kong and China with timely support on detailed analytics of Smartphone usage in the most diversified and highly fragmented Tier – 2, 3, 4 cities in India. The objective is to build a niche and targeted product development process and strategies, to scale up bottom line results. The brand iVOOMi has also chosen Flipkart as its exclusive sales partner for its upcoming range of smartphones.
With this collaboration, iVOOMi and Flipkart would work closely towards delivering future technology products to Indians across the country. The key objective is to provide the specs incorporated in the expensive range of smartphones, in the much affordable price, to its large number of user base. As iVOOMi has been known globally for its intelligence in the market study and reverses calculations for the range of products, they will now be understanding the complete segment with the help of Flipkart and penetrate with the most disruptive offer in the defined segment of 5 k to 10k. Innovation will be a key factor that will be observed by all.
Mr. Ashwin Bhandari, CEO, iVOOMi India stated, “We are glad to be associated with the e-commerce major Flipkart. Through their verified intelligence reports, our focus is to ensure the development of latest technology in the most cost-effective range, as desired by users in this geography. Also, this is a step forward to bolt up with the master in e-commerce zone, with a much larger audience at disposal”
Commenting on the partnership Mr. Ayyappan. R- Senior Director, Smartphones at Flipkart said “We are happy to partner with iVOOMi and make the best in smartphone technology available and accessible to our customers. We are certain that through this association customers can avail a winning combination of great technology coupled with affordable pricing reinforcing our undisputed market leader position in this category.”
Have you used any of the iVOOMi smartphones? Let us know in the comments section below. Follow us on Twitter for more news and updates.