Samsung India has announced the opening of 10 new exclusive stores across Bengaluru to expand its retail presence in the city. These outlets will enable the brand to create more touch-points. The experiential stores will be spread across 1,750 sqft–3,000 sq ft in high footfall areas such as Whitefield, Hebbagodi, Peenya, Banashankari, Ramamurthy Nagar, Jaya Nagar and Marathalli. All 10 stores will be functional by end-December, making it the largest number of stores opened within three months.
The stores will display the entire range of Samsung offerings QLED TV, The Frame and other Televisions, FlexWash and other Washing Machines, Air-Conditioners, Refrigerators, Microwave Ovens, Galaxy Note8 and other mobiles phone and wearables. Karnataka has always been an important region for the company strategy to increase footprint in high-growth potential markets with good retail and service networks. Bengaluru being the state capital and among the premium, fastest-growing markets as well as the home of Samsung’s Research and Development Centre, it receives the lion’s share through its retail networks.
Samsung products are sold via 150,000 retail outlets across the country, built through 21 years of strong partnership. A robust distribution network and healthy relationship with retail partners has enabled Samsung to sustain its market leadership in various product categories. In the offline space, Samsung sells its product through Samsung Plaza, Samsung smart cafés, large retail format and multi-brand outlets.
Speaking on the occasion, Mr. Rajeev Bhutani, Vice President, Consumer Electronics Business – Samsung India said,
“Samsung has always been at the forefront of innovation that aims at creating products catering to the evolving needs of consumers. The reception for Samsung products has been overwhelming and we have witnessed tremendous demand from Bengaluru. These stores will help us in reaching out to customers at their convenience, serving them better. Backed by excellent customer service, our strong retail network has been pivotal in retaining loyalty for the brand as well as in maintaining a strong presence across all major towns and cities.”
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