The 2018 edition of ad:tech New Delhi, on its Day 1 had detailed sessions and discussions by Global giants including Google, Adobe, PepsiCo, Uber, VIVO, Future Group among others encapsulating the path-breaking technology in the Post-Advertising Era. In-depth discussions highlighting What’s New and What’s Next in the Post- Advertising Era elated the first day of the summit with brands showcasing not only best practices but also next-gen practices to better connect with the end consumer.
Key themes on the first day of the event included The Science and Magic of Storytelling, Engagement by Technology, How Brands Grow Using Data Tech and Machine Learning, The Right Measure of Mobile – What’s New in Mobile Measurement and several others.
Atin Kulkarni, Global Head, Media & Content Innovation CoE, Pepsico in his keynote session explained the magic of the insights drawn from the data and the impact it created on customer with a personalised experience. He stated that “44% of consumers globally expect personalised experience”. While sharing his views on leading ad campaigns leveraging Data Mr. Kulkarni added “Data is unlocking the opportunity to seamlessly integrate brands into consumer’s lives”.
Also, international presence bolstered with players from Japan, China, Israel, Russia, US showcasing the market-ready technological innovations. Experts across sectors exhibited their perspective and encounter on how they function in an offered circumstance which has evolved with the technology coming into the forefront to determine an issue to enhance ROI and experience.
Matt Bruce, General Manager, Adobe India in his session on Turbocharging customer Experience with AI stated that “More than 50% of the businesses are prioritizing AI”. He further added that “The Post Advertising Era is all about experiences and not exposures anymore. 80% of marketing executives believe that AI will revolutionise the marketing industry by 2020.”
Commenting on the praiseworthy showcase by players across segments, Jaswant Singh, Country MD at Comexposium India said, “We are astounded to witness that tech that is out there, tools and facts available to the marketers today prepared for the post-advertising era. The 8th edition brought together more than 90 companies from across the globe to exhibit what’s new and what’s next in the Post-Advertising Era. Over the years ad:tech has developed as an incubator for both international brands and startups aspiring to make a significant mark in the Indian market.
The 2nd day will include some of the key and exciting sessions on automation, innovation, integrating AI, Machine learning and building brands the Indian way by renowned brands like Nestle, Google, Oath, Philips, Hero Motor Corp amongst others.
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