According to the latest report from Counterpoint Transsion Holdings now holds for an overall 4 percent market share in Q1 2018 across brands like itel, TECNO & Infinix. Transsion Holdings has emerged as the fifth largest player in the mobile phone industry.
Since the launch in April 2016 with itel, Transsion India has consistently increased its footprint in the Indian market. Aligned with its multi brand-strategy in India, the company has successfully launched 5 brands in India- itel, TECNO, Infinix, Spice, and oraimo. Transsion has a strong presence in India with a distribution network of 1.05 lakh retailers and 3,000 plus channel partners. Transsion will continue to expand and engage the channel better in 2018 as well.Transsion India also introduced its after-sales service brand, “Carlcare”, in addition to launching its one COCO (company-owned, company-controlled) service center in India with over 1,000 service touch points for all Transsion brands. It is this ownership of the end-to-end customer journey, both before and after purchase, which has helped in delivering an ownership experience.
Tencno brand from Transsion is on the verge of entering the list of top ten smartphone brands in the country within the first year of its operations. The brand started in the year 2018 on a promising note with the launch of global camera-centric Camon smartphones in India, enabled with Full View display. Camon series (Camon i, Camon Air & Camon i Sky), registering 23% QoQ in Q1 2018. The quarter also witnessed some key strategic marketing tie-ups such as partnering with leading telecom operator Vodafone, for offering exciting cashback offers to its new buyers and being the Official Smartphone Partner for Kings XI Punjab for IPL 2018.
Furthermore, Infinix is one of the highest rated Smartphone brands on Flipkart with an average rating of 4 or above on all its products. The brand recently launched its first selfie-centric smartphone with Full View display Hot S3 in Q1 2018 strengthening its smartphone portfolio, comprising Hot 4 Pro for entry level, Note 4 & Hot S3 for mid-level and Zero 5, the flagship Dual-Camera Smartphone.
Speaking on the achievement, Mr. Marco Ma, Chief Managing Director – TRANSSION India, said, “We are deeply delighted to have achieved this success within 2 years of our operations in India and emerged as one of India’s leading mobile phone players. India is a key priority market for TRANSSION. We are consistently working towards providing world class experience, and, customized mobile solutions to the Indian consumers. Having said that, we are glad to gain recognition as well as a strong endorsement from a credible industry body, Counterpoint. This further fuels our commitment towards Indian consumers.”
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