The Chinese smartphone maker, Vivo has announced its own new smartphone sub-brand, iQOO. This announcement came in a week after the Chinese New Year. The company has posted a teaser on the Weibo, China’s microblogging site. We can expect a new smartphone from the company pretty soon, at least in the Chinese market.
The Sub-brand thing is not a new concept in the industry, Huawei has been very successful with its Honor brand. Last year Oppo came up with Realme(which is now an independent company) and Xiaomi coming up with Poco. As per some Chinese sources, iQOO will be focusing on a premium smartphone, a flagship smartphone with top of the line specs or it might be a dedicated gaming phone which will take on Razer Phone, Asus RoG Phone, Nubia Red Magic, and others. There are no details on any launch from the iQOO brand yet and not sure if this will be a Chinese exclusive or will this come to other markets too. Hope we can see something during the upcoming MWC 2019 or before Q1 2019. A couple of weeks ago, Vivo announced a new concept smartphone in China – Vivo APEX 2019. The APEX 2019 is Vivo’s first 5G smartphone, it comes with curved-surface waterdrop glass and no openings, seams or bezels for simpler user experience. Also, this phone doesn’t have any ports(except MagPort), no 3.5mm audio jack, no physical button, and no speaker.
The device delivers smartphone experience by completely removing physical buttons – instead it is adopting Touch Sense technology, which brings together capacitive touch and pressure-sensing. With the designed programming logic and software, the pressure sensors can tell if a user is pressing the frame and the capacitive touch can determine its position, providing extra-sensitive accuracy. USB ports are replaced by a MagPort, a magnetic power connector that enables both charging and data transfer.
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