Myntra and Jabong has today announced a new wearable device which they call as a smart hearable device, Blink Play. The Blink Play is a Bluetooth enabled wireless earphone with advanced fitness tracking features, for enthusiasts on the go. Blink Play was developed at the Innovation Labs at Myntra and Jabong that was established in 2018 to develop next-generation technologies and offer products at affordable price points, to shoppers in India.
The device enables users to enjoy a host of functionalities related to fitness, in conjunction with the Blink Fit App, on both Android and iOS. It also features audio streaming, with well-balanced and overall good sound quality for music and calls and allows access to Siri and Google Assistant with just a tap. The device comes in three metallic variants Carbon Black, Moon Silver, and Rose Gold and two sporty designer variants in Limerick and Tangerine. As a personal fitness coach, the device lets the user access a range of guided audio sessions on the App while tracking key activity metrics through an on-going training session. Blink Play is equipped with audio chipsets from Qualcomm and also includes a built-in mic.
Features of Blink Play
- Fitness Data: Calculates steps, distance, calories burnt, with a comparison of historical data
- Audio Coach: Guided audio training sessions that users can choose from, depending on activities indoor, runs, cycling sessions and walks.
- Leaderboards: Allow users to challenge themselves and friends on fitness tasks and goals, with a rank on the leaderboard depending on their scores.
- Playback: 6-8 hours of battery life
- Water Resistant
- Compatibility: Android 5.1+ and iOS 10+
- Connectivity: Bluetooth 4.1 BLE
Pricing and Availability
Blink Play is priced at INR 2,250+ taxes. But, it is available for INR 1,799 for Carbon Black, Silver, and Rose Gold. INR 2,249 for Lime Green and Orange Black variants on Myntra. Also, the product is available for INR 1,349 on Jabong.
Note: Myntra and Jabong will add tax at the checkout and also prices are fluctuating all the time.
Speaking on the launch, Amar Nagaram, Head – Myntra and Jabong, said, “In-house innovation is a very strong working principle at Myntra and Jabong and this has helped us stay ahead as frontrunners at the intersection of fashion and technology. BLINK PLAY combines ultra-premium fitness features on a wearable device through compact design, while also ensuring accessibility and affordability for the masses, thanks to the efforts of our Innovation Labs team that has made this product a reality. It is a fitness guide and coach like no other with its vivid functionality, aiding in wellbeing.”
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