Hero Electric today announced the commencement of its #CodeGreen initiative to highlight the importance of e-mobility in the conservation of the environment. Hero Electric has begun this initiative in coinciding with the ODD-EVEN campaign to increase awareness towards greener and cleaner ways of transport and assist the government in its efforts to curb air pollution.
Starting today, any customer who buys a Hero electric scooter will be handed over a special Green helmet along with a personal message from the company acknowledging the contribution the customer has made to the environment. The company intends to use the Green helmet riders as ambassadors to further drive the message that everyone deserves to breathe in clean air including the future generations.
CODE GREEN aims to celebrate the users of Zero Emission, Zero Fuel, Hero Electric Scooter and be seen as the Hero they are and what better way to stand out than be seen sporting your contribution in a crowd full of grey and black. The initiative aims to drive the spark in the tinderbox that is the ever-growing problem of pollution and reach every mind & soul in this country of ours.
In order to help the government in the fight against air pollution, Hero Electric is addressing the pressing issue of bad air quality in the Indian cities with its extensive program #CodeGreen. Leading the change by sensitizing the audience about the adverse effects of air pollution, the company believes that a collective effort and awareness around environment preservation is the need of the hour.
According to a WHO, the air quality in Delhi is the worst of any major city in the world. Motor vehicle emissions are one of the major causes of air pollution and as much as two-thirds of deaths from air pollution in India can be attributed to exhaust emissions from these vehicles. India is the largest two-wheeler market in the world, and therefore, even a slight increase or decrease in emission can have a massive impact on the country and the world in general.
The employees at Hero Electric took a pledge to #SwitchToElectric and joined UN’s movement to beat air pollution and planted trees, cleaned roads and handed out face buffs to people at key locations across the country to foster an eco-conscious growth. The company has aggressive investment plans in the next three years to ramp up the production capacity of its electric scooters to 5 lakh units annually, with a focus on low-speed scooters for last-mile connectivity.
Commenting on the initiative Mr. Sohinder Gill, CEO, Hero Electric, India said, “We all keep talking about our worsening air quality yet only few do something about it. The helmets are a symbol of this cause. We believe that every person contributing towards the environmental conservation is a Hero – an Eco Hero, and a Hero deserves to be seen, and there’s no better way for that than for him to sport a bright green helmet amidst the sea of black and grey”.
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