Samsung Announces Smart Learning: India’s First Ever Digital Education Store


Samsung Electronics Co. Ltd. today announced the launch of Samsung Smart Learning, India’s first education store under its MSC (Media Solutions Center) division. Samsung Smart Learning is an innovative education solution designed to offer the best-in–class interactive study material to students. The solutions will supplement the educational needs of over 70 million students studying in classes 1st to 12th for CBSE board and another 4.5 million students who are preparing for competitive examinations. The solutions will be augmented to include other school boards, higher education and skill building content in due course.

Samsung Smart Learning

Speaking at the launch, Mr. Tarun Malik, Director, Media Solutions Center – South West Asia, Samsung Electronics, said,“Samsung Smart Learning Solutions is a first-of-its kind service innovation in India which has the potential of revolutionising the educational landscape in the country. Designed to supplement traditional classroom learning, the content is based on a problem solving and interactive approach for students, and stresses on concept understanding in students. At Samsung, we are committed to being the first in software services innovation and with Smart Learning; we are looking to establish our leadership in this space too.”

Samsung Smart Learning will be available on all Samsung tablets and will empower students to complement classroom learning. It is the only digital platform currently in the country that integrates high quality education content curated from leading education partners and academicians. Smart Learning is a part of software services leadership strategy of Samsung that aims to make best-in-class content easily accessible to all consumers in the country.

Transforming the way students learn, Samsung Smart Learning provides an in-depth subject-wise content with elaborate multimedia tutorials, interactive lesson based exercises, and practice tests. The solution is designed to ensure maximum impact based learning through proven techniques such as conceptual videos and collaborative learning methods.

Speaking at the launch, Dr. Hussain, Principal, DPS, Mathura Road, said, “The launch of Samsung Smart Learning new age digital learning platform for school children is an innovative initiative by Samsung. Appreciations to them for trying to bring about the change in the way students in India learn. Our country needs to leverage the advancements in technology to address the issue of providing quality education to all.”

Graduate to Smart Learning

A cloud based service, Samsung Smart Learning can be accessed Anytime, Anywhere with online and offline access points. Approximately 7000 stores across India have been equipped to sell education content on the Samsung Galaxy Tab, which will be gradually extended to 10,000 stores.

Mr. Aakash Chaudhry, Director, Aakash Institute said, “This is a path breaking initiative from Samsung to take lead and democratise quality education beyond the boundaries of a classroom. Aakash Institute is glad to partner with Samsung to usher digital revolution in education through its flagship Aakash iTutor product, which will now be available at all Samsung retail stores across the country, offering high quality videos, e-books & assessment content for classes VIII, IX, X as well as for Medical & JEE Entrance Exams.”

Mr. Byju Raveendran, Founder, Byju’s Classes commented, Smart Learning is a terrific initiative by Samsung that will go a long way in defining the way students study in the times to come. Digital Learning is surely going to be the game changer. Kudos to Samsung for pioneering this!”

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