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Dharavi sellers to go national through Snapdeal’s marketplace

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Snapdeal.com has launched a wide range of products manufactured at Dharavi on its site. The company has tied up with DharaviMarket.com to provide a nationwide reach to local artisans and small and medium sized businesses of Dharavi. This is in line with Snapdeal’s vision to create 1 million successful entrepreneurs within the next three years and empower thousands of artisans and small businesses to sell nationally while supplying locally.  

As part of this initiative, Snapdeal will onboard Dharavi artisans and SMBs and create an exclusive store for them called ‘Dharavi – Snapdeal store’. Snapdeal will not only provide complete assistance with regards to online cataloguing of products but also help refine the product offerings through its analytics based market insights. Through this association, DharaviMarket.com will be able to scale up its business; and the craftsmen/ artisans under the DharaviMarket will be able to access a national audience by listing their products on Snapdeal.com.

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Commenting on this partnershipAmit Maheshwari, Vice President – Fashion, Snapdeal.com said, “At Snapdeal.com, we are constantly exploring innovative ways of promoting entrepreneurship and digitally enabling small-and-medium-sized businesses. Partnering with DharaviMarket.com is a Snapdeal endeavour aimed at empowering local artisans by providing a platform to promote and sell their indigenous products to a nationwide audience through a sustainable model.”

Speaking about this, Shabana Azmi, award winning Actor and Social Activist said, “This initiative is great example of how technology and business can come together to change lives of millions of artisans in our country. It is my hope that Dharavi craftsmen will get their due recognition through this online store”

The Dharavi – Snapdeal store will offer a variety of products ranging from Fashion Accessories, Luggage and Men’s Clothing. Currently there are over 300 products listed on the site which include Dharavi’s signature products such as leather bags, belts and jackets.

For further information, please click on http://www.snapdeal.com/offers/dharavi

Social Media Evangelist | Gadget Guru | Model | Photographer | Ex- BlackBerry Boy - Now iOS | WP8 | Droid. Founder and Chief at ‘The Unbiased Blog’. I breathe in WiFi zone, prefer LTE over LIT. Ex MSFT, MCP, A+ and coder. I like news to be served to me on twitter.

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