YU, today announced the winners of its campaign #YUCreateIt aimed at seeking creative inputs from YU fans and users to contribute wallpapers, ringtones, animations and themes. Started on 23rdApril, 2015, the campaign empowered the consumers by giving them freedom to create their own technology experience. More than 2,000 enthusiastic fans participated in the contest, and gave life to the device as the company received more than 1500 entries for Wallpapers, 150 entries for Boot animations, 250 entries for Complete Design and 250 entries for ringtones.
Adding more conviction to its ideology of ‘YUPlayGod’, the contest gave the consumers and enthusiasts the rare opportunity to contribute their ideas for YUPHORIA. Garnering over 7000 unique votes, the voting started on May 28,2015 and ended on June 5,2015, giving an opportunity to the fans to innovate at their best. The Design Challenge saw entries from fans across walks of lives – artists, graphic designers, fashion designers, students, photographers, musicians, animators – amateur as well as professionals. In addition to all this, the company also gathered information about the interests of the fans and consumers as YU received most of the wallpapers related to Nature, abstract, graphics; ringtones on Hip Hop and Instrumental genre and boot animation related to Minimalistic design language.
In the phase 1, the company will work closely with the winners to integrate their submissions on the Cyanogen Theme Store. These themes will be uploaded on the Cyanogen Theme Store soon and will be available for the users to download there. The winners will be promoted and acknowledged on YU’s social channels which have a combined reach of more than 4.5 lac followers and on the forums – which is a highly evolved tech community of more than 55k enthusiasts and on the YUPLAYGOD website. To give a unique identity to the creation of the winners, their name will also appear in Cyanogen Theme Store under their theme names as the name of the creator/developer. YU will reward the contributions for the top entries with prizes worth INR 5 lacs. The creators of the top three winning themes would be bestowed with a prize money of INR 1,00,000, INR 50,000 and INR 25,000 respectively along with a new device.
