Intex Expands Consumer Durables Portfolio – Launches Health Friendly Air Purifiers

25 October 2016

Home grown company Intex Technologies has expanded its Consumer Durables portfolio today with the launch of Air Purifiers. These air purifiers will not only keep a control on the harmful particulate matter especially PM2.5 that causes fatal respiratory disorders, but also remove bacteria and viruses from the surrounding. This is the fourth product category to be launched by Intex in the Consumer Durables segment after LED TVs, Washing Machines and Refrigerators.

Intex Air Purifiers come in 4 models – AP 215, AP 330, AP 380 & AP 450. They will be available exclusively on Amazon at a competitive price range of INR 11,999 to INR 25,999.

intex-air3

For convenience, Intex Air Purifiers are pre-equipped with filter replacement indicators. Good Air, with four models, will cater to room sizes from up to 250 sq.ft. to 500 sq.ft. and can be operated through a remote control for convenience.

With air pollution levels in India touching alarming heights, Air purifiers are not a luxury anymore but rather have become a necessity. Air Pollution is the fifth largest killer in the world and due to leaks in windows and doors, the air in our homes is replaced by the hazardous outside air every few hours. This exposure causes problems such as aggravation of asthma, lung cancer and other respiratory symptoms. Air Purifiers are the perfect solution to fighting this menace and saving precious lives.

Here are the specs of all the Air Purifiers.

Specifications:

Model	AP-215	AP-330	AP-380	AP-450
Price (MRP)	11,999	16,499	22,999	25,999
MOP	9499	14,999	20,999	22,499
Room Size(sq. ft.)	215	330	380	450
Weight (Kg)	5.9	6.2	NA	7-8kg
CADR (m3/hr)	204	220	220	220
Ionizer/NANOE/Plasma	Yes	Yes	Yes	Yes
HEPA Filter	Yes	Yes	Yes	Yes
Filter Life (Years)	2	2	2	2
Filter Replacement Indicator	Yes	Yes	Yes	Yes
Sleep Mode	Yes	Yes	Yes	Yes
Auto Restart	Yes	Yes	Yes	Yes
Fan Speed	3 Step	3 Step	3 Step	3 Step
Odour Sensor	No	Yes	No	No
Warranty (in years)	1	1	1	1
Dimensions mm (WDH)	325172500	380190556	329205529	329205529

“Entering into the air purifier segment is driven by current environmental situation and consumer demand to live smart and breathe fresh. At Intex, we are always on the lookout for growth opportunities in the market which can be complemented with our consumer demand. We have been aggressively expanding our consumer durables portfolio and Good Air is one of the unique additions to this segment. Happy to partner with Amazon for bringing Intex Air Purifier exclusively to consumers and are sure of expanding our online reach,” said Ms. Nidhi Markanday, Director & Business Head, Consumer Durable & IT Peripherals, Intex Technologies.