Doritos, one of the world’s top nacho chip brand has collaborated with Snapchat to bring India’s first snack-based face Lens to the consumers across the country. Capturing the spontaneity of millennial users, Doritos will engage with their audience through this custom Snapchat Lens. This augmented reality experience will communicate the brand’s philosophy of “For The Bold.” The Doritos Snapchat Lens will go live on November 4, 2017, and be available for twenty-four hours.
With this collaboration, Doritos aims to bring the entire fan experience and famous “first bite and then bold” narrative to Snapchat users in India. This exciting new face Lens changes the Snapchat user from a kitten to a tiger when the user opens his or her mouth to bite into a Doritos chip. Users can then share their fun adventures with the Doritos Snapchat experience across various social platforms in their own exciting way.
Commenting on this partnership, Dilen Gandhi, Marketing Director, Western Snacks, PepsiCo India says,
“We at PepsiCo India are constantly innovating to engage our consumers effectively. Due to the ever evolving habits of millennials in India, platforms like Snapchat have gained high social prominence. We are excited for Doritos to partner with Snapchat for this special face Lens, which gives us the opportunity to interact directly with our audience and bring out the bold proposition of our brand. As the pioneers in the global nacho chip category, Doritos continues this spirit in India today with this campaign. So go ahead, use the Doritos Lens on Snapchat and bring out your inner bold.”
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