Panasonic rolls out Multi-Functional Printers. Aim to capture 20% market share by 2016


Panasonic India in its constant drive towards providing product excellence allied with consumer satisfaction today announced the launch of its multi-functional duplex printers. From routine print jobs and enhanced document security to on-the-go mobile printing, these versatile printers have all the features that today’s modern business environments demand. Other than this, the printers target lucrative market segments such as Hospitality, BFSI, Real Estate and Helpdesk.The KX-MB2100 series of printers include 3 new models- KX-MB2170, KX-MB2130 and KX-MB2120 priced at Rs.20, 700, Rs.18, 500 and Rs.16, 900 respectively. 

With printers increasingly becoming an essential part of the tech paraphernalia today, the new solutions are unlike the conventional A4 size multi-function printers that invert the pages one at a time, resulting in slow performance and poor productivity. With a memory of 64 MB, these printers boast a speed of 24ppm with double sided printing along with an added advantage of 2 in 1 function which consumes ¼ part of an A4 size paper and reduces toner usage. Further aggravating the ease of printing, this range of printers is also compatible to Google, Cloud print and Mobile print applications making it accessible to any electronic gadget. Combating the threats to confidentiality, availability and integrity in business dialogues, the printers work on a password secured option. Panasonic India has also introduced Genuine Toner refill option for these machines for Lower CPC.

 Printers Panasonic

Mr. Manish Sharma, Managing Director, Panasonic India, said “The range of multi-functional duplex printers is a step further to strengthen our presence in the enterprise segment.  Panasonic has successfully made inroads into the Indian business market and this segment holds immense growth opportunities for us to expand in. With the launch of these products, we are looking at capturing 20% market share by 2016. We will continue to expand our market presence through economic and innovative product range and services.

Mr. Ajay Madan–Category Head, GM, Panasonic India, further added, “Through this product we aim to aid business operations in an effective and economic manner. These printers entail high benefits for SOHOS and SMES for its dual economic feasibility i.e. affordable pricing and steady cut in cost of production along with a consistent performance. We will continue to serve the audience with innovative products which would cater to their needs with the changing dynamics of society.”

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