Hike has announced a strategic partnership with Airtel to embed ‘Total, built by hike’ on mobile devices under Airtel’s Mera Pehla Smartphone initiative. Starting March 2018, select smartphones under the ‘Mera Pehla Smartphone’ will be shipped with Total as a pre-installed feature. With ‘Total’ on all Mera Pehla Smartphone, users can access essential services such as Messaging, News, Recharge and more even without an active data connection and easily get online with access to data packs for as low as INR 1.Total, built by hike is a refined version of Android, has 4 key elements that combine together make the end to end experience extremely seamless and simple:
- Single Login: A Single Login via the Phone Number for all of Total services such as Messaging, News, Horoscope, Recharge, Wallet, Cricket Scores and Rail information.
- Light Services < 100 kb to 1 MB: Services on ‘Total, built by hike’ take between < 100 kb to 1 MB ensuring a lightweight footprint on the device.
- Works without Data: All of the services built on Total can be accessed even without Data via proprietary technology.
- Sachet Data Packs: Users will be able to purchase Sachet Data Packs starting as low as Re. 1 from inside the Total experience itself with the goal of lowering the cost of access and introducing people to data.
Kavin Bharti Mittal, Founder, and CEO, Hike, said “Airtel’s ‘Mera Pehla Smartphone’ has seen rapid success since the day of launch. With ‘Total’ on ‘Mera Pehla Smartphone’, we take one more step to simplify the first-time Internet experience for mobile first data users and are extremely excited to further the goal of bringing the next billion Indians online. ”
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