Fitbit has announced the availability of three new products in India today– Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire. Also, Fitbit Ace 2 will be soon announced India. Fitbit’s platform offers software features, access to their holistic data, and connection to one of the largest global health and fitness social networks which help to drive positive behavior change.
Fitbit also announced that they will soon launch a major redesign to the Fitbit app so users can further personalize their dashboard, better understand their data, discover new content and more easily connect with others on Fitbit’s social community. The successor to the highly popular Fitbit Versa portfolio, Fitbit Versa Lite Edition is an everyday smartwatch with most of the core fitness and smart features Versa is known for, including automatic activity, PurePulse 24/7 heart rate and Sleep Stages tracking, 15+ goal-based exercise modes, connected GPS, smartphone notifications, apps, 4+ day battery life and relative SpO2 sensor, which helps to estimate changes in blood oxygen levels and help track new health indicators about health, such as sleep apnea. It features a simple one-button, lightweight, swimproof design in new bold color choices for the young at heart. It is priced at INR 15,999 and is available in white, lilac, mulberry, marina blue and charcoal color options across Amazon, Flipkart, Reliance Digital, Croma, Helios, and also in the general trade. The Fitbit Inspire HR is the company’s most affordable 24/7 heart rate tracking device with all-day automatic activity, exercise and Sleep Stages tracking, with 15+ goal-based exercise modes, connected GPS, and Relax guided breathing in a stylish, slim design. It is priced at INR 8,999 and is available in black, lilac and two-tone black and white color options on Amazon, Flipkart, Reliance Digital, Croma, Helios. Further, Fitbit Inspire comes with the essential health and fitness features including automatic activity, exercise, and sleep tracking, goal celebrations, Reminders to Move and timer and stopwatch apps to help users stay on track. Both Fitbit Inspire HR and Fitbit Inspire come with a new modern, comfortable and swimproof design with a touchscreen display, smartphone notifications, and up to 5 days of battery life for day to night wear. It is available at INR 6,999 and is available across Amazon, Flipkart, Reliance Digital, Croma, Helios, and also in the general trade. Furthermore, the upcoming Fitbit Ace 2 targeted at the kids of age 6+ helps learn healthy habits at an early age and encourages them to spend more active time with family and friends. Ace 2 has a new swimproof design with a bumper to protect the screen during kid-related activities all day long and is available in fun and bold kid-friendly colors and accessories that include patterned designs. Ace 2 will also pack in new animated clock faces, motivating challenges to keep kids moving, and colorful avatars and cover photos to personalize their profiles within the Fitbit app. Additionally, parents must create a Fitbit family account in order to set up Ace 2 with their child’s account which helps them stay on top of their kids’ activities. Ace 2 will be available later in 2019.
Fitbit App Update
The Fitbit app will soon receive a major redesign, giving users more ways to personalize their health journey on Fitbit. The new design will make it easier to view and understand their health and fitness stats, log data, discover new content, see their progress in Challenges, and better connect with Fitbit’s community. The update also adds Fitbit Focus, a new section found at the top of the dashboard that delivers relevant insights, messages and tips to keep users engaged, informed and motivated.
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