– Pre-books a record 11500 units in less than a week without revealing specifications or price
-Micromax Smartphone market share increases to 24.3 % in April,2013 as compared to 17% in Q1-2013*
Building on the tremendous success of the Canvas series, Micromax, India’s leading handset manufacturer today announced the launch of its much anticipated smartphone – Canvas 4. The company also announced that 11500 devices have already been pre-booked by the consumers in less than a week. Canvas 4 combines great hardware and loads of great software features that make the device a great enabler for consumers.
Exemplifying sleekness and simplicity, the Canvas 4 sports full aluminum mid-housing and users can now ‘blow’ to ‘unlock’ their smartphone. Equipped with a 13MP camera with image sensor, the Canvas 4 promises the users an outstanding shooting experience with face detection, photosolid to increase precision, Geo-tagging, touch focus, smile and face detection, four direction panorama and 1080p video recorder. Users can also enjoy additional benefits with a 5MP front camera.
Designed for multitasking, one can now watch a video and at the same time can watch a preview of another video with ease, pause the video when you are not looking at the screen, or use the option of video pinning to continue surfing on the phone while the video continues to run. The phone packs smart gestures that allow users an array of features like, ‘Proximity answer phone, Downside Silent, Upside speaker and Proximity dial phone’ for easier and hassle free functioning.
Commenting on the launch, Rahul Sharma, Co-Founder, Micromax said, “With the launch of Canvas 4, we are yet again raising the bar for affordable innovation. Canvas 4 combines great functionality and style, complemented by an entire eco-system of applications that directly address the needs of our evolving consumers. Canvas series has been a trendsetter in Indian smart phone market, and has truly massified smartphone evolution in India. Our consumers have yet again reposed their faith in Micromax with the overwhelming response to the unprecedented pre-booking for Canvas 4 without revealing price or specifications. We understand that Micromax consumers expect something new every time, and we would continue to build on our promise to pleasantly surprise people with innovations that directly address their needs.”
Talking about the recent growth of company, Deepak Mehrotra, CEO, Micromax said, “We are very excited with the consistent growth of the brand in India, and with the launch of Canvas 4, we are confident that the brand would continue to reach newer heights. The numbers have been promising with 17.1 percent smart phone market share in Q1 of 2013 positioning us a clear number two in the category, and we have already moved to 24.3 percent in April 2013 as per CMR. As we move forward in our pursuit of being the number one smartphone player in India, we are looking to further strengthen our product innovations and service offerings.”

From Left to Right: Mr. Sumeet Kumar (Co-Founder, Micromax), Mr. Rajesh Agarwal (Co-Founder, Micromax), Chitrangada Singh, Rahul Sharma (Co-Founder, Micromax) and Rochelle Rao at the launch of Micromax Canvas 4 at The Oberoi, New Delhi
He further added, “We are also strengthening our promise of offering great service to millions of Micromax consumers across the country. With Canvas 4, we are introducing a new challenge for ourselves to build on our promise for service excellence, ‘either we deliver or we pay’. Starting with Canvas 4, we would be offering a new replacement device for any customer issue which is not resolved within 7 working days of registering the complaint in any of our 681 service centers called as ‘Micromax Check Point’ across the country.”
For the security of Canvas 4 buyers, Micromax will also offer a unique, M! Security feature that offer security solutions including Back-Up, Anti-Theft Tracker, Anti-Virus.  The smartphone also comes equipped with a lot of fun features and apps for the users like Fone Clay to download unlimited cool themes, Hike for instant messaging, Opera MiniSpuul to watch free movies for a limited period, Customized Music Hub to get access to over 5 lac songs online music via ‘mionline music tab’ and M! Live, to allow users to download HD/premium games, Kingsoft office suite, to help you view and edit your official documents.
Canvas 4 will be priced at Rs. 17999 across the country.

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