Multi Screen Media (MSM) Pvt Ltd. launched a unique fun-filled application, Indian Idol Junior App on Windows Phone. The application comes bundled with exciting new features and games and is available for download free of cost, on any Windows Phone device. The application can be downloaded today from

Speaking on the launch, Nitesh Kripalani, Senior Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network commented, “The idea behind launching the app on Windows Phone was to reach out to and engage with our fast growing fan base. Indian Idol Junior is undoubtedly is one of the most popular music reality show from Sony Entertainment’s stable and is loved by all and sundry. Mobile penetration in India is burgeoning and our endeavor is to bring our popular shows right to the finger-tips of our audience so that they don’t miss out on the fun, even while they are on the move”.

“Apart from voting for favorite Indian Idol Junior contestant and helping them win, people can use the application feature ‘Popularity Meter’ to see how popular their favourite ‘junior’ is and what others think of him or her, plus enjoy several other exciting elements and games” he added.

Any Windows Phone based smartphone user can now experience the world of “Indian Idol Junior”, play exciting games and participate in the action while on the move. Mobile users can know about their favorite judges, ask questions and get answers directly from all judges, hosts and contestants through the application. Additionally, users will also have the opportunity to create their own Indian Idol Avataar, a customized virtual identity and revive the Indian Idol experience.
Commenting the availability of the app, Mr. Vineet Durani, Director – Windows Phone Business Group, Microsoft Corporation India Pvt. Ltd. said, “The Indian Idol Junior app is an amazingly rich and fun app that will wow all Windows Phone device users. I encourage users to download the app now!”

“The pace at which we are bringing new apps to the Windows Phone Store is unprecedented, and underscores the relevance of the platform to both consumers and developers”, he further added.

The application comes with inbuilt features like “Bachpan Ki Awaaz, a feature wherein users can record their voice into the app and the app fetches a voice of how the user sounded when he was a child. The sound clip can be shared for free on social media platforms like Facebook and Twitter.

Games include a Jigsaw puzzle where users can put pieces together to re-create their favourite scenes from Indian Idol show. Additionally, another gaming application “Catch the Musical Notes”, where musical notes fall through the screen display; users are to catch the maximum number of musical notes within a fixed time frame to win. Scores can be shared on Facebook and Twitter.

The mobile application was previously available on Google Play Store and ITunes.
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