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Sony unveils global music contest in a group-wide collaboration together with Ricky Martin

Sony Corporation (“Sony”) today unveiled details of “SuperSong”, a world-wide music contest featuring global music superstar Ricky Martin. Ricky Martin will be among the judges panel to hand-pick the winning song, which he will also record for the Official Album of the 2014 FIFA World Cup™. As an official FIFA Partner in the ‘Digital Life’ category, Sony and companies from across the Sony Group, including Sony Music Entertainment, Sony Pictures Television, and Sony Mobile Communications are collaborating as ‘One Sony’ to bring music fans the opportunity of a lifetime.

Starting December 2nd 2013, Sony and Ricky Martin will be inviting aspiring musicians as well as music and football fans from around the world to submit their videos of original song proposals (videos with original lyrics) for the Official Album of the 2014 FIFA World Cup™ at www.supersong.com. All submissions will be evaluated by the “SuperSong” judging team, who will narrow the songs down to a top 20. A panel of experts from Sony Music Entertainment and online fans will then vote for their favorite songs to select the finalists. From these finalists, Ricky Martin and the “SuperSong” judging team will choose and announce the ultimate winner in February 2014. The winner will travel to Puerto Rico to see Ricky Martin and a top music producer record the final version of the song, for the Official Album of the FIFA World Cup™, which will be released by Sony Music Entertainment in 2014. The winner and a guest will also travel to Brazil where they will be VIP guests of Sony at the final match of the 2014 FIFA World Cup™ in July 2014, and receive additional prizes from Sony.

The entire creative process and studio recording will be documented by Sony Pictures Television for a television special, culminating with the world premiere of the “SuperSong” music video. The program will be shown globally across television, digital and mobile platforms via Sony Pictures Television’s many channels (Crackle, AXN, SET and SPIN).

“We are very pleased to offer this unique opportunity for aspiring artists, music lovers and football fans from around the globe to share in the excitement of the 2014 FIFA World Cup™.” said Soichi Kawachi, VP in charge of brand at Sony. “At Sony, we are dedicated to continually providing new and innovative forms of entertainment, and ‘SuperSong’ perfectly matches this philosophy. Our latest products such as the ‘HDR-MV1’ music video recorder and Xperia™ smartphone are the perfect tools for participants to submit their entries to the competition, and we hope Sony’s unique combination of technology, TV content production and entertainment expertise will provide an entirely new, interactive World Cup experience.”

“The Official Slogan of the 2014 FIFA World Cup™ is All In One Rhythm. It’s therefore fantastic that our Partner Sony will be giving football and music fans from all over the world the opportunity to join in the rhythm with the launch of the ‘Supersong’ contest.” said FIFA’s Marketing Director Thierry Weil. “Sony’s idea to give aspiring musicians this once in a lifetime opportunity is a great contribution to the creative success of the 2014 FIFA World Cup™. I’m looking forward to seeing the song proposals.”

Ricky Martin said, “It is a true honor to be able to collaborate with ‘SuperSong’. I am extremely happy and humbled that I was asked to launch this special contest where fans have an opportunity to co-write the final version of the song with me. I think it is a brilliant idea and I’m grateful to be part of this important initiative.”  

Submissions will be opened on Dec 2nd when all terms and conditions of the promotion will be announced on www.supersong.com. Visit the site to join the active “SuperSong” social network community… and most of all, enter the challenge to make your creation the “SuperSong” you ever dreamed of.


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