Bhoothnath Returns releasing this week produced by T-Series and B R Studios is all set to connect with their fans through WeChat. Bhoothnath Returns and WeChat – which is increasingly becoming a preferred social media platform for brands, advertisers, celebrities and films to connect with their audience, have launched a series of special audience connect initiatives to bring WeChat users closer to the stars of the movie – Amitabh Bachchan and Boman Irani.
Special evocative, fresh and fun stickers for Bhoothnath Returns, featuring Amitabh Bachchan and Boman Irani have been introduced along with a co-branded TVC starring Amitabh Bachchan, Boman Irani and Parth Bhalerao, showcasing a series of comical events and emotions between the stars. The TVC can be viewed here:
WeChat users also stand a chance to win a once in a lifetime opportunity to meet the superstar of the millennium- Amitabh
Bachchan through an ‘In-App’ contest which T-Series has launched on WeChat’s Blockbuster Movie Official Account. Over and above this, Boman Irani will also be connecting with fans, through an exclusive Group Chat session on WeChat.
Commenting on this the superstar, Amitabh Bachchan said, “I’ve always connected with my fans through digital social media platforms and social messaging is one of the most evolved communication platform these days. Applications like WeChat have opened up newer and better avenues for us to reach out to the audiences. Bhoothnath Returns Stickers on WeChat have provided us with a unique way of outreach and I find them very evocative, fresh and fun. I am hopeful that these stickers will provide our audiences with a sneak preview into Bhoothnath Returns, before it hit the screens and they will have fun using them.”
Also sharing his views Mr Vinod Bhanushali (President – Marketing, Promotions & Publishing TV) T-Series said, “Bhoothnath Returns is a fun movie which can be enjoyed by kids, youth, grown-ups and families everywhere. With the growth of Smart phones, we’re continuously seeing our audiences connecting to each other through social messaging applications like WeChat. We are hopeful that our audiences will have fun using Bhoothnath Returns stickers on WeChat to share their love for Mr. Amitabh Bachchan and Boman Irani and come watch the movie in theatres this Friday”.
The superstar Amitabh Bachchan has also tweeted about WeChat stickers from his official Twitter handle.
Various brands, movies and celebrities have been leveraging WeChat to connect with their audience and also to share exclusive content like wallpapers, promos, music etc directly with their fans. WeChat provides a holistic audience connect to brands and celebrities for engaging with users in a fresh, innovative, personalized and fun environment.