To celebrate 400 million registered users worldwide, LINE Corporation, owner and operator of the free call and messaging app LINE, is giving away an entire range of paid stickers worth Rs.4000 for free to all its users in India As part of the offer all the users will be able to download their favorite sticker packs for FREE using the ‘Free tab’ in sticker shop that now boasts more than 1500 stickers from movies, brands, football clubs, cricket leagues and more.
Keeping consumer at the heart of all things, LINE has been building an intuitive chat environment that is fun and casual. Stickers have been a big part of this endeavor and have been incredibly successful in making conversations casual, fun and almost face-to-face. Stickers continue to be inseparable from the daily text chatter on LINE.
‘We have seen users increasingly exchanging and consuming a range of visual content on the app and Stickers have been unbeatable when it comes to content download statistics. The numbers reflect that users are keen on using Stickers into their conversations far more and would continue to do so. Stickers give us a visual vocabulary that keeps the conversation always alive and kicking. There is never a dull moment with these mascots on the screen. 400 million is an astounding figure and what better way to celebrate this unprecedented response than gifting our users their favorite Stickers on LINE’ – Daman Soni, India Head of Business Development, LINE.
The cutesy emoticons that come in various avatars have made a significant contribution to LINE’s popularity with the youth in several parts of the world including India. An interesting finding is that users warm up to LINE stickers faster than any other emoticons as Stickers are non-restrictive and highly emotive.
LINE has been constantly innovating to ensure that users experience a refreshing interface every time they tap on to the chat screen. Top brands are now partnering with LINE as part of their strategic marketing formula that entails becoming an essential part of user conversations through these Stickers.