The Wedding Store announces the launch of “The Wedding Store” which will house wedding clothing, accessories, gifting and home, under varied segments for both men and women. The launch of The Wedding Store also marks the tie up of with, India’s largest online matrimony service.

This latest initiative by, is the first of its kind and promises to provide an excellent user experience. The largest online marketplace, will host a range of apparels, accessories and gifting options categorized by various wedding ceremonies – sangeet, cocktail, engagement, wedding, bachelor, honeymoon etc.

 “At our endeavor is to create a unique shopping experience for our consumer. As per our research, 20 million people get married in this country every year. We are here to help customers simplify a cumbersome shopping exercise and provide a plethora of options to choose from the comfort of their homes, at the click of a button. This launch in partnership with Bharat Matrimony, close to the wedding season, is bound to be well received by consumers across the country. ” said Amit Maheshwari, Vice President- Fashion at now brings to its users a wide variety of wedding-centric products for brides, grooms and clothes suitable for wedding attendees.  Bharat Matrimony and will work on the theme of ‘Real-people, Real-weddings’ by featuring couples from the former on their store fronts.

Bharat Matrimony ties up with to integrate their joint vision for the latter to be the largest shopping destination for weddings. Both brands will run parallel promotions on their respective websites, to integrate their consumer base and increase their reach.

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