Hungama.com, has announced a strategic partnership with Vh1 Supersonic that will see the brands roll out exclusive content across the formers’ digital properties over the first quarter of 2015. The partnership, which includes 30 club events and 30 college events till March 2015, will begin with the Vh1 Supersonic Goa Fest in December 2014.
With this partnership, a Supersonic radio station across Hungama.com’s digital properties will be launched which will feature EDM music’s best hits and most favourite artists. As a result of this partnership Hungama.com, which has the largest catalogue of Bollywood and Regional content, will be able to tap into a new user base that follows international music with fresh and youth-centric content.
EDM as a genre has grown tremendously over the past year alone, with striking performances, electrifying music and exciting events, this genre is on the high road to success. Within the first quarter of 2015, the partnership will witness the brands providing jointly curated content for EDM lovers across digital platforms.
To launch the partnership, Hungama.com will play the role of the Digital Partner for Vh1 Supersonic Goa 2014. Adding zest to the most coveted music festival of the year, Hungama.com will conduct on-ground and social media contests; gratification in the form of pass upgrades, merchandize, etc. will be given out to the winners.
Commenting on the partnership, Jaideep Singh, Sr. Vice President and Business Head, Integrated Network Solution said, “LIVE Viacom18 has evolved in the last two years as a creator of brand engagement for consumers across platforms. While we strive to create memorable on-ground experiences for the audience, it is imperative for us to reach to digital audiences as well. The Indian Dance Music scene is constantly evolving creating demand among today youth, who spend most of their time on the internet. Addressing the need of today’s youth, we look forward to partner with Hungama to cater to the ever rising demand for Dance Music.”
Commenting on the partnership, Mr. Siddhartha Roy, CEO of Hungama.com said, “As the leading platform for digital entertainment, at Hungama we constantly strive to look for content that appeals to the dynamic listening choice of our users, especially the youth. EDM is one of the most popular music genres at present. We are glad to partner with Supersonic, and bring some of the best tracks from the genre to our subscribers.”