Ola and OnePlus, today announced a first-of-its-kind partnership in India, giving users an opportunity to buy the latest smartphone OnePlus X, on-demand, straight from the Ola app. This is the first ever instance in India where consumers can purchase a smartphone without an invite for a day and have it delivered at their doorsteps within 15 minutes of placing the order.
The partnership aimed at delighting millions of OnePlus fans and Ola users will go live on the Ola mobile app only on December 8, 2015, across seven cities in India viz. Delhi/NCR, Mumbai, Pune, Bangalore, Hyderabad, Kolkata and Ahmedabad. Fans wishing to purchase the OnePlus X can open their Ola app and request a phone, just like they would book a cab, by clicking on the ‘ONEPLUSX’ category icon that will be available on the app between 10:00 AM and 7:00 PM. Once the request is received, an Ola cab will arrive at the customer’s location; along with a representative from OnePlus, with the smartphone. Customers will get a choice of paying for their OnePlus X handsets through cash (Cash On Delivery) or credit/debit cards.
Sudarshan Gangrade, Vice-President – Marketing at Ola said, “We continue to deliver unique experiences to delight our consumers by giving users a chance to buy a smartphone on-demand, straight from the Ola app and get it delivered at their doorstep within minutes. This is a testament to the on-demand nature of the mobility solutions, that the Ola platform offers and takes user engagement to an all-new level! We are thrilled to announce this partnership and take great pride in bringing this exclusive access to all Ola users.”
Announcing this unique initiative, Karan Sarin, Head of Marketing – India, OnePlus said, “The enthusiasm from our fans and consumers at large around the country to get our newest smartphone, the OnePlus X, has been unprecedented. People love our products and we are enhancing the experience by making it even more convenient for our fans to get their hands on the OnePlus phone now. In an industry-first partnership with Ola and Amazon.in, we are taking a step towards engaging with consumers wherein they can purchase the OnePlus X phone in three easy steps – Book. Purchase. Delivered. All from the comfort of their Ola app.”
The OnePlus X is also exclusively available on Amazon.in, India’s largest online store. Like other OnePlus devices, the OnePlus X will also require an invite to purchase from Amazon.in.