It’s that time of the year when search giants release their annual report on search trends. The YIR is a look at the year’s top trends, happenings and events, which caught the imagination of Internet users in India. In its ninth year now, this review is based on users’ daily search habits and an editorial selection of what they read, recommended and shared most on Yahoo.
And, there is no surprise that Sunny Leone reigned supreme as the Most Searched Personality for the fifth consecutive year.
The list of Top Newsmakers, usually ruled by politicians and Bollywood stars, saw the entry of Indian Sportswomen including PV Sindhu, Sakshi Malik, Dipa Karmakar who won laurels and dominated the headlines during Rio Olympics. Also featuring in the list was wrestler Vinesh Phogat, one of India’s best bets for a medal, who bowed out of the Olympic games at a crucial juncture due to an injury. Other top newsmakers included Prime Minister Narendra Modi, Arnab Goswami and Indian politicians Arvind Kejriwal, Jayalalithaa and Subramanian Swamy, as well as Rohit Khandelwal the first Indian (and Asian) to win the Mr. World title.
‘The Unnamed Soldier’ became the ‘Personality of the Year’ for being perennially at the forefront of national consciousness. From thwarting a terrorist infiltration into the Pathankot Air Force Station to facing September’s militant attack in Uri that led to a precise and surgical retaliation from India, or being in the midst of the controversy surrounding the One Rank-One Pension scheme – the soldier was in the news all year long.
Prime minister’s demonetisation initiative, Cyrus Mistry’s dramatic exit from Tata Group and Reliance Jio’s 4G network launch were the most significant Financial Events that shook India. In fact, RJio launch made Mukesh Ambani one of the top Business Newsmakers of 2016 as well.
Prime Minister Narendra Modi was the Most Searched Politician followed by Delhi Chief Minister Arvind Kejriwal. The US presidential election was widely followed in India, with Donald Trump ranking as the fourth most searched politician in the country.
Salman Khan continued to be the ‘Boss’ landing the top spot for the Most Searched Male Celebrity of 2016, while stand-up comedian Kapil Sharma came in at No.2. A surprise entry in the list was Tanmay Bhat, co-founder of AIB for his controversial snapchat video.
The buzz around Bipasha Basu’s wedding to Karan Singh Grover ensured her position as the second Most Searched Female Celebrity. Deepika Padukone took the third slot followed by Katrina Kaif at No.4.
Our sportswomen also pipped the cricketers in the Most Searched Sportsperson, with PV Sindhu and Dipa Karmakar at number one and two spots. The only cricketers that made the Top 10 were Sachin Tendulkar, MS Dhoni and Virat Kohli.
Indians’ all-consuming obsession with cricket continued with ‘IPL 2016’ becoming the Most Searched Newsy term, followed by Rio Olympics and Freedom 251, the mass market phone that was much talked about for its revolutionary pricing but couldn’t sustain prolonged interest.
Kareena Kapoor Khan’s maternity wardrobe was much in vogue, while Ranveer Singh’s quirky outfits won him several accolades, making the duo the Most Stylish Male and Female Bollywood Actors of 2016. Amongst the Top Box Office Disasters, Anil Kapoor’s son Harshvardhan Kapoor’s launch movie ‘Mirzya’ was a major letdown for movie enthusiasts. Ashutosh Gowariker’s highly anticipated period drama ‘Mohenjo Daro’ and Shah Rukh Khan’s ‘Fan’ were other big movies to fail miserably at the box office.
Autonomous vehicles was the Most Significant Technology Innovation of 2016, with several companies announcing their foray into driverless cars. If people’s searches are a window into the future, areas we may see growth in moving forward include Virtual Personal Assistants, Virtual and Augmented Reality and Fitness Trackers.
||Most Searched Personality
|Financial Events That Shook India
||Most Searched Politicians
|Top 10 Business Newsmakers
||Top 10 Most Searched Newsy Terms
|Most Significant Technology Innovations
||Top 10 Most Searched Sportsperson
|Top 10 Sports Moments
||Top 10 Most Searched Male Celebrities
|Top 10 Cricketers
||Top 10 Most Searched Female Celebrities
|Top 10 Future Stars of Cricket
||Most Stylish Male and Female Bollywood Actors
|Top 10 Fashion and Beauty Trends
||Top Box Office Disasters
Curious about what were the results in 2015? Here is the link to the Yahoo YIR 2015. Use the Hashtag – #YahooIndiaYearInReview and tweet to us about your favourite search trend.