Micromax recently launched their new range of ACs in India starting at INR 21,000, today they announced that they are kick starting a new campaign promoting its new range of Air Conditioners and Televisions. Through the two TVCs, Micromax aims to inform the consumer about the wonderful innovations the brand has done in these two categories. The TVC campaign will feature Bollywood star, Anil Kapoor. 
The TVC features the new brand ambassador of the Micromax consumer electronics segment, leading Bollywood actor Anil Kapoor, who in a quirky fashion skips parties to stay at home and experience the comfort provided by a Micromax AC that saves energy and cools wonderfully. The commercial also says about the aspects of the AC being rated 5 star in energy saving, 3 in 1 Health Filter that catches harmful bacteria, viruses, pollens while emanating Vitamin C in the room, along with certain other features that make it a revolutionary consumer durable to own.
Commenting on the campaign Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, “Micromax understands the massive shift in the lifestyles that Indian consumers are looking for. With the latest campaign, we aim to bring forth the various possibilities that an individual can unlock with Micromax ACs that have been designed keeping local innovation in mind. The new ACs boast best in class features such as a 100% copper two-way drainage, turbo cooling, power saving etc. which aid and address the typical Indian need.” He further added, “The new quirky advertisement with Mr. Anil Kapoor showcases the fun side of having a smart lifestyle option which we also say is the Micromax way of living – a choice that is a true representation of living in style”
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