Sennheiser entered into the second year of partnership with the music festival Kasauli Rhythm and Blues which was scheduled between 30 -31 March 2018. With the vision of providing ‘Future of Audio’, Sennheiser raised bought in binaural sound recording experience for the artists and all other music enthusiasts attending the event. Also, Sennheiser prompted people to use AMBEO Smart Headset via engaging activities and contests to record 3D sound with the ease of their own phone. Running in its 7th edition-Kasauli Rhythm and Blues Festival (KRNBF) is Genesis Foundation’s flagship annual music festival.
Ideal for music enthusiasts- spread over the scenic mountains of Kasauli the festival showcases a diverse pool of artists including the likes of Usha Uthup, Shilpa Rao, Lesle Lewis to name a few. To top it all, Sennheiser Top 50 Season 2 winners Parvaaz and Season 3 runner’s up ‘When Chai Met Toast’ also performed at the music festival. Kasauli Rhythm and Blues by Genesis Foundation aims to grow its community of donors and well-wishers as the funds raised at this festival is utilized towards treating critically ill, underprivileged children suffering from heart disorders. Being a noble initiative, corporate companies and other tech giants have always been associated with this festival to collectively pledge their support in saving little hearts.Further, Sennheiser also organized a contest for the music and videography enthusiasts wherein people captured 3D videos using Sennheiser AMBEO SMART HEADSET and posted it using #SENNHEISER3DAUDIO and tagging @SennheiserIndia on twitter.
Mr. Saahil Kumar, Head -Marketing Sennheiser India, commented- “The last couple of days at the Kasauli Rhythm and Blues has been amazing with some ofthe biggest names in the music fraternity like Rabbi Shergill, Parvaaz, among others playing for this festival. It comes at the right time of us announcing the Sennheiser AMBEO Smart Headset so that people can record and experience 3D sound with the ease of their phone at the music festival. We appreciate Genesis Foundation’s efforts in bringing alive a music festival by reaching out to the most significant people in our country all for such a noble cause, and we continue to pledge our support towards spreading the hope of life amongst young children.”
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