Smartron’s budget smartphone, Smartron tphone P was announced back in January, today the company has announced tphone P gold edition and also have roped in Bappi Lahiri for the new tphone P Gold edition. The brand partnered with Disco King, also known as the gold man of India, Bappi Da to reveal the #PowerOfGold for the new tphone P Gold “Sona Kahan Hai” Campaign on social media. Conceptualized and executed by Zeno Group India, the campaign is the tale of Bappi Da losing his gold jewelry and finally discovering it in the form of the powerful tphone P Gold.
As a part of the campaign, Smartron created a series of videos on with Bappi Da highlighting his need for Gold! To involve Bappi Lahiri’s fans and Smartron users, the campaign also invited them to guess where the gold was for a chance to win the #PowerOfGold which is the tphone P itself. The campaign reached out to more than 1.5 million people and created some interesting conversations online.
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Nice!
Good specs and pricing
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Lol ! The perfect man for the theme.
looks great!!
its made with bappi da’s gold 😀
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