Wipro, a leading global information technology, consulting and business process services company has been ranked the third fastest growing global IT services brand in 2019 in a study conducted by Brand Finance, leading brand valuation firm. Wipro is also among the top 10 most valuable brands in the global IT services sector.
According to Brand Finance’s IT Services annual report for 2019, which features 15 leading brands in the segment, Wipro has a total brand value of USD 4.002 billion, up 25% on year, emerging as one of the strongest brands in the category with an AA+ Brand rating. Brand Finance also noted that Wipro’s significant investments in digital transformation capabilities, niche acquisitions, and a recent brand refresh, have propelled it to the third fastest growing brand in the segment.
Further, the report analyses the brand value and brand strength of the 5000 largest brands across 38 sectors in the world in order to arrive at a list of the world’s most valuable brands. Brand Strength is derived by benchmarking brand-related metrics against competitors. It is then used to determine an appropriate stream of forecasted brand royalties, which is discounted to a net present value, the Brand Value. In May 2017, Wipro unveiled a new brand identity, which reiterated its position as a trusted digital transformation partner to clients, delivering at a global scale in emerging technologies like digital, cloud, cybersecurity, hyper-automation, analytics, and product engineering. Over the past several months, Wipro has launched a slew of campaigns – #BetheNew and – #BetheNew and Outperform. with Wipro – along with its marquee customers to showcase success stories and demonstrate how its offerings can provide clients with a competitive edge in an increasingly digitalized world.
In September 2018, the company organized the 13th edition of its annual ‘Spirit of Wipro’ Run’, which saw participation from several thousands of Wipro employees, their friends, and families, alumni, customers, partners and suppliers across 125 cities in 34 countries.
Milan Rao, President – Marketing, Innovation & Technology and Global Head – Manufacturing and Communications business said, “We are delighted to be recognized as one of the fastest growing brands in the global IT landscape. The recognition is a testament to our rich technology heritage, sustained investments in building digital transformation capabilities, and deep domain and consulting expertise. These have helped us create lasting value and emerge as a trusted partner to our clients. As we further bolster our innovation ecosystem and capabilities for the digital era, we are confident that our brand value will go from strength and strength.”
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