Royal Challengers Bangalore announces fan experiences ahead of season 12 of VIVO IPL

Playing bold is a philosophy of pushing boundaries and not fearing to make the first move. It’s the attempt to conquer your own inhibitions about the consequences and to focus more on the journey towards being fearless both on and off the field. It is with this cry of PLAY BOLD that RCB will begin the 12th season of IPL.

Talking about the upcoming season, Sanjeev Churiwala, Chairman- Royal Challengers Bangalore said, “It is the fans who form the true force behind the franchise and this season we have ensured that every new experience that we are offering is designed for bringing fans closer to the RCB team and help them celebrate the passion for cricket and playing bold.

RCB has transcended from being just a cricket team to a lifestyle brand that connects with its fans across multiple touch points. Through initiatives like the RCB App, RCB loves Furry, Bold and Underground, the brand is now offering personalised and unique experiences for these bold fans.”

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RCB Mobile Application

Royal Challengers Bangalore is fortunate to have fans from far and wide. Fan groups and communities from varied parts of the country support the team not only during the season but throughout the year. Our initiative to launch a digital community platform- RCB App is to bring all fans together and give them a one- stop to all things related to RCB. This platform is powered by Interacting Technology Sports, that spearheads a revolution how communities interact within a state-of-the-art digital community platform. A thoughtful collaboration to engage fans and to follow each other, post, like and share each other’s thoughts about the team. Fans will be able to discover new content, interact with the players and influencers, participate in 1:1 and group chats, get access to exclusive content like behind the scene, training, a day in a life of our players, lifestyle as well as many more surprises to come. Our fan community will be able to get a view of upcoming fixtures, where fans can follow ball by ball commentary, see a live scorecard and league standings.

Within our e-commerce engine, fans will be able to purchase tickets and merchandise in one click, receive updates and notification on special offers and everything new and exciting taking place in one single platform.

Liav Eliash, Interacting Technology Sports CEO said, “I am very excited about our strategic collaboration with RCB, a dynamic brand for passionate fans. Our joint goal is to place the fans centre stage, uniting them within our cutting edge innovative digital community platform. A home where they can share their passions and connect with their beloved brand RCB. We are very proud of this partnership where we synergize passion and next-generation technology. We invite you the fans to embark with us on this exciting new journey.”

RCB Loves Furry

Royal Challengers Bangalore believes in being compassionate and inclusive. We care about all the fans who are dearly associated with the team. One such group of fans is pet-parents and lovers. Pets are extension of their families and we as RCB would like to make them very much a part of our RCB family.  Now this year onwards, RCB is thrilled to invite all the pert parents and lovers to watch home matches with their pets at an exclusive pet lounge called “DogOut” not “DugOut”. Seating will be perfectly designed for groups of humans and canines of various sizes.

In addition to this RCB is partnering with pet care experts – Ashita Mathew, Rashi Narang and Ridhima Coelho from HUFT who will be curating exclusive content around pet nutrition, grooming and wellness on the new official RCB App

RCB Bold Powered by The OutFit

Today RCB is one of the fittest team in IPL. And our captain, Virat is an icon of fitness. We want this ethos to be shared with our fans by giving them player training regimes and conditioning camps. RCB Bold wants to make fitness interesting and make it a fan’s playground so they enjoy and look forward to being as fit as their team. The aim is to achieve general physical preparedness and not to achieve specialized abilities and fitness.

RCB Bold is a 52- week fitness transformation program.  It strives to train fans to enhance 10 key physical qualities: cardiovascular/respiratory endurance, stamina, strength, flexibility, power, speed, coordination, agility, balance and accuracy all packed under 52 weeks which will be divided into four blocks- Shred, Strength training, Core training and Olympics Lifting. It will be available in Bangalore at three Outfit centres in Bangalore- Indiranagar, Kamanahalli and Jayanagar at the cost of Rs 35000/- for a year.

RCB Underground

As important it is to be fit, its equally important to flex your brain muscles on the right tune when you are at the gym or anywhere else. Underground reflects the musical genre that’s beyond mainstream culture. It is all about freedom of expression of common and creative ideas, both.

Underground music is a celebration of artistic individuality as opposed to conformity to current mainstream trends and it fits in well with the lifestyle proposition of RCB and it’s overall philosophy of #PlayBold. We have partnered with Brodha V, Bangalore based Hip-Hop artist who will curate exclusive content around alternative music and bring other like-minded artists on the same platform.

We have also partnered with Fever 104 FM to launch RCB radio exclusively for underground music on the RCB mobile app. This will have yearlong programming for its fans under these categories.

  • Latest on demand: Biggest curated underground music platform
  • Fireside chat: Get up close and personal with pioneer of underground music & sound in India.
  • Peak Time: The hottest new music, the best underground artist interviews and breaking news every day


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Nikhil Chawla
Social Media Evangelist | Gadget Guru | Model | Photographer | Ex- BlackBerry Boy - Now iOS | WP8 | Droid. Founder and Chief at ‘The Unbiased Blog’. I breathe in WiFi zone, prefer LTE over LIT. Ex MSFT, MCP, A+ and coder. I like news to be served to me on twitter.


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