TCL Electronics today launched a new range of smart home appliances in India. At the event, Delhi Capitals’ cricketing stalwarts Shikhar Dhawan, Shreyas Iyer, Kagiso Rabada, Chris Morris, and Ishant Sharma were also present at the launch event. It comes weeks after TCL’s association with IPL’s Delhi Capitals as a sponsor.

The company also inaugurated its GIANT panel factory in December last year in Tirupati, Andhra Pradesh, marking its first manufacturing unit outside of China. This move had two objectives – offering Indian-centric products at competitive prices and creating over 8,000 jobs in the region. Globally, the brand was named amongst the global top 2 TV brands last year, in terms of shipment volumes.

TCL C6 and P8 Smart TVs

TCL announced a couple of Smart TVs running on Google-certified Android TV(Android Oreo) software. The TCL C6 series comes in two variants, 55-inch and 65-inch while P8 is available in an 85-inch variant. Both the series supports 4K content, Audio quality of 30W with in-built Onkyo speakers. Their immersive visual experience is enhanced by micro-dimming technology and 10-point white balance, which enable a more dynamic, diverse, and wider color gamut for more vibrant contrast. The TVs are powered by 2.5 GB DDR3 RAM (TCL C6)/2GB DDR3 RAM (TCL P8), quad-core CPU and dual-core GPU, 16 GB in-built memory, and integrated WiFi 802.11 b/g/n along with 2.4 GHz WiFi support.

TCL C6 and P8 series come pre-integrated with several Google services such as Google Play Games, Google Play Movies & TV, and YouTube, along with the AI-powered Google Assistant. Also, features such as voice search, Netflix, Spotify, and Chromecast built-in, the cutting-edge series ensures that users have seamless access to an engaging, non-stop, and best-in-class entertainment experience. TCL has also partnered with eight of India’s top digital content platforms, including Eros Now, ZEE5, Voot, Jio Cinema, Hungama Play, Hotstar, ALTBalaji, and YuppTV.

TCL 85P8M, TCL 65C6, and TCL 55C6 are priced at 1,99,990 INR, INR 89,990 INR and INR 59,990 respectively.

TCL Smart Refrigerators

TCL also announced two smart refrigerators – a 520L side-by-side and a 545L double door intelligent refrigerator. These smart refrigerators come with inverter compressors and water dispensers, innovative no-frost technology, AAT freshness technology, smart swing airflow technology, and inner partition storage. This ensures proper cooling of food on all corners, ensuring freshness for a long period of time, with fast freezing as soon as 2 minutes.TCL Washing Machine 

TCL’s smart washing machines come in three variants: the front-loading G series (6/7/8.5 kg), the front-loading K series (9kg), and the top-loading B series (6/7/8/9 kg). These smart washing machines in the G series and the K series come with a water sealing, non-pollution design, honeycomb crystal drums, BLDC inverter motors, and intelligent automatic detergent inputs, with the latter also equipped with a touch screen display. TCL’s B series smart washing machines, on the other hand, come with a waterfall spray wash, honeycomb crystal drum, an easily detachable and cleanable pulsator, a 3-D storm wash, and a DDM motor. This ensures energy efficient, durable operations with comprehensive clearing and complete fabric care.

TCL Smart ACs

TCL has also introduced 3-star smart inverter ACs with a cooling capacity of 1, 1.5, and 2 tonnes, along with a fixed-speed 2-star 1.5 tonne AC under its Elite series. These ACs features smart airflow and AI-inverter algorithm, the 3-star ACs will be able to deliver rapid cooling in 30 seconds. Other features include ultra-low frequency running, filter cleaning reminders, and low operating noise (22dB).

TCL Audio Solutions

Finally, TCL launched a range of new-age audio solutions that includes smart TV sound solution with Bluetooth/line-in, SD card slot, USB, FM, and remote control; a Tower & Soundbar; and wired as well as BlueTooth wireless headphones. With clear, immersive sound, these solutions deliver an unparalleled audio experience. TCL has integrated AI-enabled Google assistance in its range of products and has a significant competitive advantage in key areas like OLED printing technology, Quantum Dot display material and technology, and AI and IoT in the home appliances segment.

Speaking on the announcement, TCL India Country Manager Mr. Mike Chen, said, “Our new range of smart home appliances is designed to cater to the specific requirements of tech-savvy Indian consumers and resonate with their mature sensibilities. The latest launch also takes us one step closer to our vision of becoming the first innovative consumer durable brand in India with a full range of smart home products and offering our customer an unparalleled connected experience. We have always stayed committed to offering the latest features at the most affordable prices to our users through products backed by state-of-the-art technologies, such as artificial intelligence and IoT. Going forward, we will continue to build more such products for our customers across India, with a focus on improving their lifestyles through intelligent, tech-led offerings.”

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