After successfully launching Ather 450 and 340 Electric Vehicle earlier this month, Ather Energy today officially inaugurated, ‘Ather Space’, the Ather experience center at Wallace Garden Road, Nungambakkam, Chennai. The inauguration was led by a group of enthusiastic Ather customers, who wanted to be the first ones to experience Ather Space.
This is the company’s second Ather Space in the country after Bengaluru’s Ather Space, which was inaugurated last year. Ather Space is designed to educate customers about electric vehicles while providing a holistic experience in an interactive space. People in Chennai can now ride the Ather 450 and get an in-depth view of the product and features before pre-ordering the vehicle. Customers can also book test ride slots on the website prior to visiting the experience center.
The Wallace Garden experience center is designed to be a dynamic, tactile and interactive space. The center’s design and user experience has been improved based on Ather’s learnings from the Bengaluru Ather Space and the Chennai center is twice in size of its Bengaluru counterpart. Customers can learn about every aspect of the vehicle and witness the engineering and mechanical efforts that have gone into manufacturing it through a naked scooter up on display. Ather began accepting pre-orders for Ather 450 in Chennai on 9th July and since then have received a phenomenal response from customers and are sold out till the end of the year.
The on-road price of the Ather 450 is INR 1,31,683 and Ather 340 will be priced at INR 1,19,091 in Chennai. The price includes the regulation 2 helmets, along with the FAME 2 subsidy and other basics like insurance, road tax, GST, and other fees. Also, the Ather 340/450 is available on lease. To encourage adoption of EVs in the city, Ather Energy will provide free charging at Ather Grid till December 2019 for all-electric 4Ws & 2Ws and will add 40-50 more charging points to their network.
Pre-order Ather now.