Tech Mahindra, one of the leading providers in digital transformation, and Fanisko, a one-stop fan engagement platform have come together to increase mobile fan retention and digital engagement, and revolutionize the match viewing experience for sports fans. Through this partnership, Tech Mahindra and Fanisko will leverage new-age technologies to enhance fan engagement and present innovative business models of monetization for sports organizations globally.
As part of the partnership, Tech Mahindra and Fanisko will jointly work towards a fast-tracking digital strategy to convert ordinary fan interactions into strategic business opportunities by enhancing fan engagement through hyper-personalization. Both the companies will leverage social media platforms, data analytics, gamification, and interactive Augmented Reality (AR) capabilities to drive new monetization opportunities through mobile applications and social commerce among others.
Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra, said, “Technology will be the key enabler in accelerating digital disruptions and innovation across sectors in a post-COVID world. As part of the TechMNxt charter, we have partnered with Fanisko to enable a complete sports experience for our fans by leveraging next-generation technology. Further, we have jointly worked on bringing this experience to the fans of the India Premier League and Indian Super League teams”
Tech Mahindra will also be supporting Fanisko to reach wider markets and audiences through comprehensive fan engagement platforms and digital campaigns.
Sathish Chittibabu, Co-founder and CEO, Fanisko said, “Digital fan engagement is the future of sports, and sports organizations are eager to understand their digital fan base and are prioritizing their efforts to keep them engaged and retained. This presents a great opportunity for us, as our platform not only supports identifying high value digital fans but also engaging them wherever they are and retaining them through personalized immersive and interactive experiences. Our emphasis on brand activations has proven to add new monetization opportunities for sports organizations. We are thrilled to partner with Tech Mahindra and collectively deliver digital fan experiences & brand activations to sports organizations globally.”
Manish Upadhyay, Head – Global Business Development, Sports Vertical, Tech Mahindra, said, “We are currently working with Fanisko to build sports ecosystem through various use cases, which can help us to identify, engage and monetize from the wider fan base. This involves co-creating various digital assets based on our core strength in 5G, analytics, and digital. Our vision is to provide hyper-personalized and augmented experience to the global sports fan and drive brand activations, that can help sports properties to transform into digital properties and monetize on new revenue streams.”