Vivo has launched VISION+, a global initiative for its long-term commitment to leadership in mobile photography technology in India. The initiative aims to build a visual content ecosystem for mobile photography enthusiasts through initiatives including content co-creation, education, and cultural exchanges.
Commenting on the launch, Nipun Marya, Director of Brand Strategy, Vivo India, said, ‘We are happy to take a step further in our core pursuit to create a pleasant imaging experience for consumers. It is our vision for humanity as a technology brand, and our cultural responsibility as a consumer brand to share Vivo’s mobile imaging culture. With VISION+ we want to showcase how images carry emotions. We hope to inspire more imaging possibilities and create a Vivo VISION+ era.” He further added that “When it comes to mobile photography, the needs and behaviours of Indian consumers are evolving and today, there is a greater demand for innovation and technological advancements to meet these needs. “To fulfil and further exceed these needs, Vivo has heavily invested in strong R&D capabilities to carry out extensive consumer research and incorporate the findings in its offerings. vivo understands the shift in the role of photography and we are putting our energies into creating the best imaging technologies and experiences that give True Joy!” he said.
Meanwhile, the Vivo VISION+ Mobile Photography Academy is a photography education initiative, that focuses on bringing an artistic and cultural exchange platform closer to the users. The Academy will soon invite world-class photographers to conduct Masterclasses to inspire people to transcend from clicking images to capturing moments filled with emotions and feelings.
Vivo also plans to collaborate with more creators that would help explore the limitless possibilities of mobile photography, which will ultimately contribute to advancements and developments in Vivo products.
Well with that said, do let us know your opinions on this new Vivo Vision+, by dropping a comment down below.