Micromax today announced two new series of products – Google Certified Android Televisions and Fully Automatic top loading Washing Machines in India. With this, Micromax aims to be a part of the top 3 consumer electronics brand by the year 2021.
Micromax Smart TV
Micromax has announced Smart TVs across multiple screens dimension, the 32-inch, 40-inch, and 43-inch. All the three new Smart TVs are Google-certified Android Television that offers the audience a picture quality experience with a 16:9 aspect ratio. The Google Assistant on Android TV is the same Assistant being used on phones and speakers. By being certified by Google, the consumers get the choice as they get access to Google’s official PlayStore, Games, Movies, Music and the package. The Smart TVs also packs in built-in Chromecast, voice-enabled search, and Dolby Digital Sound. Further, for the connectivity, they come with Wi-Fi and Bluetooth.
Pricing and Availability
The Android Smart TVs will available starting INR 13,999 onwards from 11 July 2019.
Fully Automatic Top-loading Washing Machine
Micromax’s first fully Automatic top loading Washing Machine is available with a wash capacity of 6.00 kg, 6.5 kg, 7.00 kg, and 8.00 kg. The Fabricare Wash which is a combination of sapphire crystal-shaped inner drum creates a special water flow for better cleaning and extra care of clothes. The super-wide drum creates more washing space which reduces twisting and wear and tear of clothes. The Magic Filter is the perfect solution to having effectively cleaned laundry. The intelligent Fuzzy Logic function works with just one touch of the button, allowing users to not worry about the functioning at every step. It also has the Child Lock mode for complete peace of mind. The Free Wash which allows to pre-set the time and program and cleanses the clothes without being present throughout.
Pricing and Availability
The Washing Machine will available starting INR 10,999 onwards from 15 July 2019.
Commenting on the launch, Mr. Rohan Agarwal, Director, Micromax Informatics Ltd. said,“Micromax, since its inception, has always stood for democratising technology at affordable price points. It has been our constant endeavour to understand the evolving needs of our consumers and offer the best of technology to cater to those needs. Taking that a step further, today we have announced a range of two new products in the consumer durables segment, with an aim to redefine the entertainment experience and everyday solutions for the Indian consumer. The Google Certified Android TV is meant for those who want a larger than life entertainment experience by being packed with multiple compelling features and the fully automatic washing machine aims to make everyday solutions simpler and hassle-free. We look forward to the response from our consumers and are committed to grow this category further by consolidating our leadership position in the segment in India.”
Mr. Ajay Yadav – Senior Vice President, Mobiles and Large Appliances, Flipkart said, “One of our core tenets lies in providing a platform to brands across categories, where cutting edge technology meets the needs of today’s consumers. The launch of the latest Micromax televisions and washing machines on Flipkart today is a reflection of our endeavour to bring the best products to our customers’ doorsteps. This launch reaffirms Flipkart’s position as the primary destination for TVs & Appliances in the country. With Micromax’s affordable range of products, we will move closer towards expanding our customer base across markets in India.”
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