One of the key highlight of the vote on account announcement is- Excise duty on mobile handset to be 6 pc on CENVAT credit to encourage domestic production. App developers focusing on Indian Market with R&D and Localisation as the main segment are looking towards this announcement as a positive policy measure.
“We look towards this announcement as a positive policy measure as greater domestic production will create a positive demand for localized content, which will drive the local content generation on smart devices towards an optimistic future. The local content generation on smart devices will definitely receive a great impetus with this announcement as an expected reduction in mobile handset prices will lead to a greater penetration of mobile services into the interiors of the country thus leading to a greater demand of local language apps. As device UI is an integral part of the mobile technology of today, we expect that greater penetration of mobile devices in the country will drive a positive demand for localization and regional content.”