Strengthening its footprint in Western India, Philips Lighting today inaugurated a new Light LoungeinBhopal, Madhya Pradesh in India. It is the company’s third outlet in the city and the 42nd branded store in Western India. Philips Light Lounges showcase an elaborate range of Philips Lighting products and systems for home decoration.
Commenting on the launch, Harsh Chitale, Vice-Chairman and Managing Director, Philips Lighting India Limited said “Western India is a growing market for lighting products and by opening our third Philips Light Lounge in Bhopal today, we are reiterating our focus to bring superior quality innovations for consumers at their doorstep. The growing awareness about LED lighting and the tremendous response we have received from consumers in the state has given us the confidence to expand our presence here.”
This latest Philips Light Loungeis spread across an area of 450 square feet and hosts an impressive display of over 600 world-class home decorative lighting designs and concepts designed keeping in mind the lighting needs of Indian consumers, home décor trends in the country and the emerging concept of connected ambient lighting. The store also features the recently launched Philips Hue – the world’s smartest web-enabled LED home lighting system which allows users to create and control light using their smartphones.
Lighting plays a vital role in interior designing and Philips Home Decorative Lighting range is a unique offering in the market, catering to the evolving lifestyle needs of Indian consumers. Philips Lighting differentiates its offerings through innovation in design, energy efficiency and its global lighting application expertise. Customers can choose from the wide product range that starts from a price of INR 575 and extends up to INR 65,000.
With the launch of the newest Philips Light Lounge in Bhopal, the company now has more than 170 Light Lounges in India, in addition to Light Studios in the country. Follow us on twitter for more updates.