Instagram’s story has become part of daily routine to many of us out there and Instagram has recently added few new additional features to the already popular Instagram stories. They have introduced Type mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds- no photo or video required. When you open the camera, you’ll see “Type” next to “Normal” under the record button. Tap “Type” and write whatever comes to mind- your favorite lyrics, a silly thought or a random idea- and play with different styles to change the look and feel. Then, you can pick different background colors, highlight words and phrases or add a background photo.
Carousel Ads for Instagram Stories behave the same way as other Stories content, meaning you can tap through, swipe back and forth or pause the content whenever you’d like. Now with two additional pieces of media, advertisers can add depth to their storytelling in the same way the community does today. Already, Gap (@gap) is tapping into Carousel Ads for Instagram Stories to incorporate native elements- like pinning and drawing tools-and using the additional space to highlight more of their campaign.
“The captivating nature of Instagram Stories provides another platform for our consumers to experience the Logo Remix campaign. The campaign is all about paying homage to Gap logos of the past, while featuring some of today’s global culture remixers. We love using Instagram’s creative tools to add fun details to our creative, and the full screen format of Instagram Stories makes it feel like you’re part of the remix.” – Craig Brommers, chief marketing officer for Gap
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