EY and Microsoft today launched a blockchain network for content rights and royalties management. When fully operational, this EY and Microsoft blockchain network will encompass thousands of business partners and process millions of transactions per day, making it one of the world’s largest enterprise blockchain ecosystems. Microsoft and its game publisher partners will be the first ones to deploy the solution within gaming. Ubisoft, one of the world’s leading game publishers and a Microsoft gaming partner, will be one of the early adopters of this solution.
The rights and royalties management solution enable increased trust and transparency between industry players, significantly reduces operational inefficiencies in the rights and royalties management process, and eliminates the need for costly manual reconciliation and partner reviews. In addition, the solution aims to provide near real-time visibility of sales transactions to all participants in the blockchain network and enables them to react to market needs faster and more effectively. In addition, the solution aims to provide near real-time visibility of sales transactions to the participants in the blockchain network and to help the participants to react to market needs faster and more effectively because they will get timely, improved insights into the content that is being purchased.
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