Aircel, one of India’s leading telecom players, organized the first edition of its Bloggers’ Meet, #AircelBlogUp, to discuss Aircel’s brand journey and its national consumer initiatives with the Chennai Super Kings. The evening witnessed a host of cool activities for the bloggers resulting in exciting prizes such as a bat with all original autographs of the members of CSK, sports kits, sippers etc.
Among the bouquet of initiatives lined up by Aircel for the upcoming 6th edition of IPL, ‘Aircel All Access’ is an innovative engagement touch point. The contest leverages Aircel’s association with the Chennai Super Kings and allows the users to log on to www.AircelAllAccess.com using their FB accounts where they can submit their entry – a minimum 100 word write up on a popular winning moment for the team. Once shortlisted, the users will be auditioned in Chennai, where they’ll be evaluated once again. Of these, one will emerge victorious as the official blogger who’ll get a 54 day all-expense paid trip to travel and stay with the one of the most successful cricket teams of IPL- Chennai Super Kings.
But then, for a true cricket lover, this is just the beginning of an exciting inning. The final winner would also be given the task to be a part of pre match discussions, cover all IPL matches, blog from the stands and attend after match celebrations.
Besides this, other initiatives that were given due prominence at the event were – Fashion For A Cause, where garments inspired by the tiger will be showcased at the upcoming Lakme Fashion Week and Kaun Dega Man of the Match, a contest which will choose three winners who will get to hand over the Man of The Match trophy LIVE in front of millions of people.
Speaking at the occasion, Anupam Vasudev, Chief Marketing Officer, Aircel Ltd, said, “Aircel is proud to be associated with one of the most prestigious and successful cricket teams of the IPL – Chennai Super Kings. Our partnership with CSK aims to encourage cricket and provide a great platform for the new crop of talent to shape up into champions of future. Through our association with CSK, we offer our customers something ‘Extra’ like tickets, CSK merchandise and innovative consumer engagement programs along with the opportunity to witness and experience the best international cricket with some top ranking Indian and international players.”