Micromax has crossed the 2 million units shipment mark in 2Q 2013 and is poised to be the number one smartphone player in India by Q3. Micromax hopes to achieve $1 billion in revenues with its innovative product strategy, strong distribution & marketing focused on the Indian youth.
Micromax has been among the first smartphone manufacturers in the country to capitalize on the rising migration of the user base from feature phones to smartphones. We have received overwhelming response to the Canvas series which has seen unprecedented success with innovative products like Canvas HD, Canvas 4 & Canvas Doodle 2. IDC data also substantiates our success, considering the fact that the maximum growth in Indian smartphone category has happened 5’-6.99’ category which has grown 17 times YoY and the phablet share has steadily risen to 30% of the smartphone market in 2Q13.