Micromax ‘Made in India’ to Rule India

Micromax the ‘Made in India’ company that is wooing smartphone users world over is set to become the no.1 smartphone maker in India. As per International Data Corporation(IDC) report on Indian smartphone market for Q2, 2013, Micromax continued to impress upon its dominance in the Indian smartphone market with an increase in its market share from 18.8 percent to 22 percent. Micromax not only grew the market pie but also gained market share from competitors and narrowed the gap on Samsung which, stands at 26 percent market share. Micromax has gained a competitive edge over its competitors by investing in the Indian market, right from understanding consumer expectations to product pricing to innovative product features to strong distribution network to timely service that provide a world class experience.

Micromax has crossed the 2 million units shipment mark in 2Q 2013 and is poised to be the number one smartphone player in India by Q3. Micromax hopes to achieve $1 billion in revenues with its innovative product strategy, strong distribution & marketing focused on the Indian youth.

Micromax has been among the first smartphone manufacturers in the country to capitalize on the rising migration of the user base from feature phones to smartphones. We have received overwhelming response to the Canvas series which has seen unprecedented success with innovative products like Canvas HD, Canvas 4 & Canvas Doodle 2. IDC data also substantiates our success, considering the fact that the maximum growth in Indian smartphone category has happened 5’-6.99’ category which has grown 17 times YoY and the phablet share has steadily risen to 30% of the smartphone market in 2Q13.



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