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Transsion Holdings and Spice Mobility announce JV to relaunch Spice brand in India

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Transsion Holdings today announced a joint venture (JV) agreement with Spice Mobility, an Indian Business across mobility space, to strengthen its foothold in the world’s fastest growing mobile market. The JV was inked today in the presence of Mr. Lin Qin, Vice-President, Transsion Holdings, and Mr. Dilip Modi, Executive Chairman, Spice Mobility.

This partnership aims to revitalize the ‘Spice brand’ by cross-leveraging both organizations strengths to offer a simple, yet, an all-new powerful and rich digital experience to the young generation of India, which is a reflection of their individuality and keeps the collectivistic sentiment intact. The new Spice brand portfolio will offer stylishly designed devices catering to the needs of the Indian youth.

Transsion Holdings and Spice Mobility
New Spice Mobility Logo

The new distinctive logo denotes a youthful, vibrant, energetic and carefree brand. The identity is designed around the core values of the target audience – The ‘Youth’. The Purple is a very unique and vibrant colour, which signifies the stability of Blue and the energy of Red. The colour is also in line with our range of colourful and uniquely designed products.

Mr. Lin Qin, Vice-President, Transsion Holdings said,“We are excited to announce our partnership with the Spice Group and it is a matter of great pride for us to actively contribute to the growing mobile phone ecosystem in the country. With Transsion’s success in India over the past year, this JV is a win-win situation for both the groups. We will be exploring various strategic opportunities by building on each other’s strengths such as wide distribution strength, understanding of the Indian consumer and a comprehensive portfolio of quality products. Our aim is to translate the company’s global success by designing easy to use products that cater to the local consumer preferences and social milieu.” 

Mr. Dilip Modi, Executive Chairman, Spice Mobility said,“We are absolutely delighted to partner with Transsion Holdings. As a strategic partner, we believe this combines Spice’s legacy strength and Transsion’s global leadership to bring a whole new mobility experience to our consumers. This JV is a commitment towards furthering digital inclusion in India, assuring high quality products and services to one and all, thus democratizing innovation and technology. We are sure that by leveraging each other’s strengths, we will make a significant contribution to the emerging Indian technology market.”

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Fell in love with Android OS from the day I bought my first Smartphone in 2013. A budding Android Developer. Love to write about Android, Tech, and Smartphones. Technology enthusiast addicted to my smartphone, I love clicking photos with my smartphone, traveling and listening to music. Currently using a OnePlus 3 and Ticwatch S.

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  1. Pingback: Spice launches 8 new phones, including 3 Smartphones in India starting at INR 850 - The Unbiased Blog

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