Ather Energy, who has launched two Electric Vehicles(EV) in Bengaluru with Ather 340 and Ather 450 has been now expanded to Chennai. Chennai is the second city the company is entering after its commercial launch in June 2018. Ather’s flagship scooter has seen great traction from owners and reviewers and has changed the market’s expectation of two-wheelers. Ather 450 is now available pre-order in Chennai and the first batch delivery will start in September 2019.
Ather offered early access test rides in Chennai last weekend and showcased the 450 prior to its official launch. The event was focused on the Ather community that the company has built and had fifty Bengaluru owners travel to Chennai to share their ownership journey.
The Ather 450 is designed to suit the city’s riding conditions. It has a top speed of 80 km/hr, a range of 75 km (IDC range of 107 km) and one of the quickest accelerations (0-40 km/hr) in the scooter category of 3.9 seconds. Also, for the first time in the category, Ather 450 comes with parking assist, which allows riders to reverse into tight parking spots.
Also, Ather 450 packs in a bunch of intelligent features, seamless charging and ownership experience. The Ather 450 has a 7-inch touchscreen dashboard that allows onboard navigation with options of alternate routes and saved locations. It comes with the Ather app that enables push navigation from the phone to the vehicle dashboard, remote monitoring of the vehicle’s health and charge status.
Furthermore, the Ather 450 comes with a home charging Point, that will be installed by the company at either owners’ home or workplace. The company has introduced six major OTA updates on the vehicle since launch. These updates have enabled new improved features on the vehicle and the app, ranging from new ride modes, range and navigation improvements to ride statistics on the Ather app.
Ather 450 Price
The on-road price of the Ather 450 is INR 1,31,683 and Ather 340 will be priced at INR 1,19,091 in Chennai. The price includes the regulation 2 helmets, along with the FAME 2 subsidy and other basics like insurance, road tax, GST, and other fees. Also, the Ather 340/450 is available on lease.
Ather had begun the installation of its Ather Grid points(charging points) in Chennai in May 2019. These charging points can be found in malls like Forum Vijaya Mall, offices like AtWorks and cafes, restaurants, and even grocery stores. To encourage adoption of EVs in the city, Ather Energy will provide free charging at Ather Grid till December 2019 for all-electric 4Ws & 2Ws and will add 40-50 more charging points to their network.
The company has announced free Ather One subscription for all the deliveries in 2019, starting with the September batch. The Ather One plan offers customers free access to, public and home charging; regular maintenance inclusive of consumables; breakdown assistance; and unlimited data services at only INR 700 + GST monthly. The company is increasing the production capacity of its manufacturing facility to ramp up deliveries in Bengaluru and Chennai. The waiting period for the vehicles has come down enabling faster deliveries to customers in the last month.