All iz Well as Intel’s Haswell has made it to India. At a press event yesterday, Intel India announced the latest line of processors – 4th Generation Core that takes it to the next level. And as a matter of fact, it does take it to the next level as it is the first system on chip for PCs that  enables 2-in-1 design form factors. What can’t be missed is the unmatched battery life and graphical performance of the 4th Generation Core processors.

Recently at the WWDC, when Tim Cook announced the 2013 MacBook Air models, he pointed out at two major changes or rather accomplishments – Battery Life & Graphical Performance. As a matter of fact that makes the latest MacBook Air the best portable Mac ever beating its own self. The MacBook Air now offers an astonishing battery life of 12Hrs all thanks to the Intel 4th Gen Core Processors.
The new chipset is built on Intel’s 22nm microarchitecture with a reduced power requirement of the chipset requiring only 6-watts to operate, helping it boost battery life 50% compared to the previous generation.

Before we get back to experiencing the prowess of Intel’s latest innovation, have a look at this video where +Nikhil Chawla from our team got powers from Intel Almighty and took the whole Universe for a spin 😉

If you need more information, we’ve added the press release for your reference:

Intel Technology India Pvt Ltd
#23-56P, Devarabeesanahalli, Varthur Hobli, Outer Ring Road
Bengaluru 560103 
Intel launches 4th Generation Intel® Core™ processors in India
                     Reinvents computing experience by accelerating a new category of 2-in-1 devices
  • First system-on-a-chip for PCs, enabling new form factors and 2-in-1 designs.
  • 4th gen Intel Core processors enable 50 percent improvement in battery life, biggest gain in company history
  • 4th gen Intel Core with Intel® Iris™ graphics delivers up to double the graphics performance over the previous generation
New Delhi, June 26, 2013 — Intel today introduced the 4th Generation Intel Core™ processor family in India. Based on Intel’s leading 22nm microarchitecture, the 4th generation Intel Core processors deliver up to 50 percent increase in battery life in active workloads over the previous generation1. This is the largest generation-over-generation gain in the company’s history, equating to 9 hours of battery life in active workloads for some Ultrabooks based on the new processors. The 4th generation Intel Core processors will also serve as the foundation for a new era of 2-in-1 computing. A 2-in-1 device works as a PC when you need it and a tablet when you want it.
The new Intel Core processors provide incredibly responsive, secure and powerful performance for users to create and consume content wherever their mobile lifestyles take them. The new Ultrabooks as well as 2-in-1 devices, powered by the 4th gen Core processors are perfect for the new age Indian constantly on the move. The highest-performing processor family, 4thgen Intel Core processors are capable of delivering up to 15 percent better performance than the previous generation while consuming lower amounts of power.
“Today we deliver on the vision set forth 2 years ago to reinvent personal computing with the introduction of our 4th Generation Intel Core processors,” said Leighton Phillips, Director, Product Management & PricingIntel Asia-Pacific. “Today’s announcement accelerates a new category of 2-in-1 computing devices delivering the best of a notebook and a tablet in amazing new form factors.”         
Speaking at the launch, Debjani Ghosh, Managing Director, Sales and Marketing Group, Intel South Asia said: “The 4th Generation Intel Core processors offer the most significant gain in battery life ever achieved by Intel, up to double the graphics and significant CPU performance improvements that will deliver an exciting user experience. Improvement have been made keeping in mind the user’s needs and requirements of a power efficient, high performance device.”
Also present to support the launch of the new processor family were Mr. S. Rajendran, CMO, Acer India Pvt Ltd; Mr. Shishir Singh, Director EUC Marketing, Dell India; Mr. Vinay Awasthi Sr. Director, PC Category, HP India and Mr. Shailendra Katyal- Director, Consumer business, Lenovo India.
Speaking about the ecosystem support, Ms. Ghosh said, “It is heartening to see the ecosystem support the launch of the 4thgen Intel Core processors is receiving. To get great performance in the most innovative form factors we have a number of OEMs who are working to bring 4th gen Intel Core Processor based products to the market.”
Low Power + Stunning Performance + Graphics
With a surge in ‘on the move lifestyle’ in the country there is a strong need for devices with great battery life.  Delivering Intel’s largest generation-over-generation gain in battery life enablement in company history, the 4th gen Intel Core processors deliver up to a 50 percent improvement in battery life over the previous generation in active workloads such as watching movies or surfing the Internet, and two to three times improvement in standby battery life. For some systems coming to market this year, over 9 hours of active use battery life or 10 to 13 days of standby with fresh data on a single charge is expected.
To achieve this breakthrough, Intel exceeded its expectations on power reduction at the CPU level to as low as 6 watts and also worked across the system for power optimization.  These improvements range from System-on-a-Chip (SoC) and platform level technologies to Intel’s leading-edge 22nm process technology.
The 4th generation Intel Core processors also bring the great performance currently available in mainstream computing with the additional benefit of superior graphics support. People will be able to experience every day computing approximately two times faster; systems can wake up approximately eight times faster and users will have the ability to edit and share HD video about 20 times faster; than a similar 4-year-old computer. 
Intel expanded its range of Intel graphics in the highly integrated SoC to deliver even more stunning visuals in thinner and lighter devices. Intel® Iris™ graphics, available on select SKUs of the 4th Gen Intel® Core™ processor family, delivers up to double the 3-D performance over today’s fastest mobile Intel HD Graphics solutions.
New Computing Experiences, More Peace of Mind with new Intel Core processor -powered Ultrabooks
The 4th gen Intel Core processor, completely redesigned from the ground up specifically for the Ultrabook represents a huge shift in the computing landscape because it enables a number of new computing interactions to enhance the user experience. It raises the bar for Ultrabooks and realizes the vision Intel outlined 2 years ago to combine best-in-class performance, impressive responsiveness and battery life and built-in security2 in thin and elegant mobile designs. All new Ultrabooks will be touch-enabled and have Intel Wireless Display3 capability built in to bring natural touch and motion interactivity and speed mode for low-latency gaming on the big screen. Ultrabooks are also equipped with built in security capabilities including Intel Identity Protection Technology4 (Intel IPT) and Intel Anti-Theft Technology5 (Intel AT) for more secure computing.
Making India future-ready with perceptual computing
With the introduction of “perceptual computing” Intel technology allows people to interact with their computing devices by using gestures, expressions, and language that humans use with each other., “We need to make technology less intimidating and allow people to interact with devices in a more natural way. We see a future in this space with perceptual computing and are committed towards its integration across various applications that help in fields like education and healthcare” said Debjani Ghosh.
Driving Local Adoption of Technology
Speaking at the launch, Ms. Ghosh further said, “For decades we’ve been working not only on creating compelling computing experiences in the country but we’ve also focused on building awareness of the importance of personal computing and increased domestic technology adoption in India. This launch further strengthens our resolve to bring a slew of exciting computing experiences to life for Indian consumers.”
 Last year Intel in India launched the National Digital Literacy Mission where it partnered with other industry players and the government to drive digital literacy in India. In addition, Intel has recently undertaken a nationwide campaign to spread awareness on the importance of personal computing device in every household.
About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at
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