LINE with its daily deal partner Groupon has brought to the users in India this new service that entails exclusive ‘LINE only’ deals, lucrative weekly deals and one-of-a-kind ‘Manic Monday’ deal where the users get a chance to take home freebies. The users get amazing deals from Groupon for spontaneous, valuable and varied buys on the go.
“We have seen a fantastic uptake of LINE in the last few months and have recently hit a 16 million mark.. With strategic partnerships such as this one with Groupon we are aiming to create an exciting market place for young consumers on the application. The idea is to build an unending ‘surprise’ element on the app. As we advance to our aim of becoming the No. 1 communication app in India, our users would continue to enjoy their time on LINE” said Damandeep Singh Soni, Head of India Business Development, LINE.
“We are excited to sign an exclusive partnership with one of the largest app operators– LINE corporation. Our aim has always been to provide unique and irresistible experiences to our customers and we focus on exploring this even through relevant associations and unique partnerships. We are confident that Groupon users across the country will now enjoy exclusive deals on their smartphones through the LINE app” said Ankur Warikoo, CEO, Groupon India.
LINE has always differentiated itself from existing applications by making use of highly innovative and bespoke services. With this free service, LINE will now cater to the mobile Indian youth that are active online and are looking for deals on the go. Tapping into its ability to provide instant and personalized communication LINE has paired with Groupon to give the users an added treat of unbeatable deals.