After becoming the second most downloaded app on the iOS AppStore in 2013 in India, WeChat has achieved another milestone by crossing 100 million installs on Google Play – the leading App Store on Android platform internationally. WeChat, which recently came out as the fastest growing social application globally in a research by UK based research firm GlobalWebIndex, has been consistently topping all app stores owing to its innovative features and exciting social communication experience.
Speaking on this, Mr. Nilay Arora, Vice President – Marketing and Business Development, 10c India said, “WeChat has been consistently striving to provide its users with a holistic social communication experience. With a plethora of social communication applications at a user’s disposal, WeChat has always been in the lead through its focus on innovation and localization. We are humbled by the response which the users have given WeChat and will continue innovating, so that our users are always provided with a fun, instant and innovative ‘All in One’ social communication experience.”
WeChat has been continuously introducing innovative localizations like stickers, movie associations, official accounts etc., all around the world. These localizations have ensured a social communication experience like no other application for WeChat users. Not only has WeChat, been continuously evolving its user offerings, but it was also one of the pioneers in introducing ‘Voice Messaging’, ‘Games’ and ‘Free Stickers’. All these efforts have helped WeChat to attain this milestone and add another feather in its cap.