Snapdeal enters into Gourmet category with Celebrity Chef Sanjeev Kapoor has tied up with celebrity chef Sanjeev Kapoor to announce their foray into an all-new “Gourmet Category”. Snapdeal presently has close to 500 diverse categories listed on its website, such as- Hotel and Catering supplies, Mobiles and Tablets, Fashion and Lifestyle and Automotive to name a few. 

Sanjeev Kapoor, is one of the most popular Indian chefs and television personality and has spent close to twenty successful years in the industry. He is also the mastermind behind the hugely successful brand of kitchen products and home appliances Wonderchef. The industry pioneer, also known to author various cookbooks is all set to use all his experience in developing and evolving this new segment at The chef extraordinaire will be working closely with the website to launch a wide assortment of food products and beverages that will be now available under the Gourmet category.

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 “This launch will further strengthen Snapdeal’s leadership as a marketplace and a destination of choice for all kind of products across categories which fulfil customers’ both home and business requirements. Our customers will now be able to shop for a variety of food product ranges personalized by Master Chef Sanjeev Kapoor. It is a matter of great pride for us to be associated with India’s most well-known chef who will be guiding and taking the gourmet category ahead”, said Amit Maheshwari, VP Fashion.

Talking about his latest venture with, Chef Sanjeev Kapoor said, “We have been dealing with Snapdeal at a strategic level with our brand WonderChef which has seen huge success on the portal. We wanted to then take the relation to it’s logical progression to further touch the lives of culinary aficionados. All my endeavors are in line with the aim to glorify the richness of our food culture and to keep alive the traditions of the Indian kitchen. It is always important to understand the pulse of the market. I am delighted with this new association with which will now enable people across the country to order products like snacks, confectionery, international groceries, exotic dry fruits and nuts at their doorstep just with a simple click of a button”

At, consumers can now shop for an assortment of food products and beverages including ready to cook/eat items, spreads and jams, wide range of Indian and international groceries, confectionery, chocolates and desserts across plenty of brands. With this category Snapdeal endeavors to provide for all the cooking requirements in a household.

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